Media coverage is the strongest backlink money cannot buy
Our own founder has been featured on MONEY FM 89.3, TODAY, CNA and Lianhe Zaobao, every one self-pitched, no PR firm, no paid placements. We earn the same class of coverage for you, then wire that authority into your rankings and your visibility in AI search.
One Earned Feature Outranks A Hundred Rented Links
Rented links are the junk food of authority.
Directory links and paid guest posts are cheap calories: easy to buy, easy for Google to discount, and identical to what your competitor bought last month. A feature on CNA or in Zaobao is a signal nobody can replicate by spending harder on a link vendor.
Google and AI assistants trust the same sources.
Both lean on whether credible publications talk about you. When ChatGPT or Google's AI answers "which agency should I trust", it cites brands the media already vouched for. Earned coverage feeds both machines at once.
Most "digital PR" here is a press release on a wire.
Wire distribution puts a link on 200 sites nobody reads. It looks like activity and moves nothing. Real digital PR is pitched, beat-matched and earned, which is why so few agencies actually do it.
One Founder. Four Beats. Two Languages.
We proved the method on ourselves before selling it. Four different doors into Singapore media, every one opened with a self-written pitch.
The expert-guest door
MONEY FM 89.3
Business radio
Radio producers need credible operators who can talk numbers live. The pitch led with the receipts and proved the fluency before the producer had to gamble on it.
View the feature →The essay door
TODAY, Gen Y Speaks
First-person founder essay
TODAY runs founder-authored essays. Instead of asking a journalist to write about him, our founder pitched the essay itself. Lowest-friction door in SG media.
View the feature →The real-person door
CNA Insider, Money Mind
National TV segment
Producers hunt real people living the exact tension their episode explores, not talking heads with opinions about it. The migration story fit the brief precisely.
View the feature →The language-press door
Lianhe Zaobao
Chinese-language lifestyle feature
Zaobao's family desk covers unconventional life design. The digital-nomad marriage experiment fit the beat and reached readers English features never touch.
View the feature →We Do Not Chase Press. We Make You The News.
The full pitching system, published because the moat is the execution, not the secret.
Mine The Story, Kill The Announcement
Nobody covers "company launches service". We dig for the number that surprises, the decision that breaks convention, the story readers retell.
Forge A Spine Of Verifiable Numbers
Every figure has to survive an editor's challenge. If we cannot prove it, it does not ship.
Map The Beats, Burn The Media List
We read what each journalist published in the last 90 days. Fifteen right inboxes beat four hundred random ones.
One Story, Many Doors
Business desks get the economics, tech desks get the build, lifestyle desks get the human angle. Same facts, different door.
Founder-Signed, Founder-Sent
Pitches go out in your voice from your inbox. Journalists reply to founders, they archive agencies.
Move On The Newsroom Clock
Tuesday to Thursday mornings, a handful of sends a day, outlets spaced 24 hours apart. Discipline gets replies.
Make Yes Effortless
Fifteen minutes on Zoom, demo ready, photos ready, numbers packaged. Easy stories get filed fast.
Digital PR, Measured Like SEO
Because we are an SEO team first, every campaign is scoped against the pages and keywords the links should lift. We report it the way we report SEO: links earned, referring-domain quality, keyword movement on target pages, and AI-visibility checks before and after. It slots alongside link building as the top tier of your authority mix.
Engagements from $2,500 a month on a six-month minimum, scoped on the audit. Coverage compounds: campaign one lands in the first three months, the re-angle wave runs the next three.
Authority links
Features from publications with real organic traffic, pointed at pages built to rank, with anchors that stay natural.
Brand demand
Brand searches rise after coverage, and brand demand is a ranking signal on its own.
AI citations
When ChatGPT or Google's AI recommends vendors, it leans on who the media already vouched for.
On-site proof
Every feature becomes case-study material and trust signals that lift conversion alongside rankings.
Digital PR FAQs
What is digital PR versus traditional PR in Singapore?
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Traditional PR chases mentions and clippings. Digital PR engineers the same earned coverage to move search rankings and AI visibility: right publication, right link target, measured like a ranking campaign. Same newsroom craft, different scoreboard.
How many links can we expect?
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Fewer than a link vendor promises, worth more than everything they deliver. One campaign typically works a shortlist of 10 to 20 beat-matched journalists around one story, and a single national feature routinely outperforms a hundred directory links.
Do you buy placements or advertorials?
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No. Paid placements are ads, and readers, Google and AI models all treat them that way. Everything we earn is pitched, which is why we publish the method on this page instead of hiding behind a media list.
How much do digital PR services cost in Singapore?
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Engagements start from $2,500 per month on a six-month minimum. The first three months carry the story mining, beat-mapping and campaign one; the next three run the re-angle wave into new outlets while the SEO value compounds.
Can this work if my business feels boring?
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Most businesses feel boring from the inside. Our own founder's coverage came from a bedroom-office essay, a migration story and a marriage experiment, not from "agency does marketing". Numbers, contrarian decisions and before-and-afters make stories. If we honestly cannot find one, we will tell you and point you back to pure SEO.
Start With The Audit
Our free SEO audit shows where your authority gaps are, and whether digital PR or on-page work moves you faster. No call needed to get it.
Get The Free Audit