SEO Insights
Technical SEO guides, link building strategies, and keyword research playbooks. Written by practitioners who rank sites every day, not theorists who write about it.
How AI Engines Crawl, Score, and Cite: A Technical GEO Deep-Dive
Definitive technical reference on how AI engines crawl, score, and cite web content. Engine-by-engine architecture comparison, GEO research synthesis, optimisation principles.
AEO Case Study: Tripling Featured Snippet Wins in 90 Days
Original case study tripling featured snippet wins for a Singapore B2B client in 90 days. Baseline, intervention methodology, exact tactics, measurable lift.
Log File Analysis for SEO in 2026: Track Every AI Bot Visit
Technical guide to log file analysis for SEO in 2026. Setup, parsing, tools, AI bot user agents to track (GPTBot, ClaudeBot, PerplexityBot), and frequency benchmarks.
Why GEO Will Dominate Search Strategy by 2027
Forward-looking strategic essay on the future of SEO. Why GEO becomes the dominant search discipline by 2027, with calibrated predictions and what to do about it now.
AEO Keyword Research: 5 Question Patterns Featured Snippets Reward
The 5 question-based keyword patterns that win featured snippets and AI engine citations in 2026. How to discover them, prioritise them, and optimise content for each.
The 2026 SEO Roadmap: 90, 180, and 365-Day Milestones
A phased SEO roadmap template for 2026: 90-day foundation, 180-day acceleration, 365-day compounding. Six pillars in parallel, AI-augmented throughout, with measurable milestones.
Reverse Engineering a Competitor Backlink Strategy in 2026
How to reverse-engineer a competitor's backlink profile in 2026 using Ahrefs, Semrush, Majestic and AI-assisted analysis. Quality filtering, gap mapping, and replication tactics.
GEO for E-commerce: Optimising Product Content for AI Answers
Ecommerce-specific GEO playbook for 2026. Product schema, comparison content, best-X SERPs in AI engines, ChatGPT Shopping, and agentic shopping prep.
AEO Tools and Software: A 2026 Roundup
Honest roundup of the best AEO tools in 2026. Profound, AthenaHQ, Otterly, AlsoAsked, AnswerThePublic. Real pricing, who they serve, and where each fits.
SEO Forecasting: How to Predict Traffic Wins Honestly
Methodology for honest SEO traffic forecasting in 2026. What can be predicted vs not in the AI Overviews era, with a real forecast model and CTR adjustments.
Programmatic SEO: When to Use It and When It Backfires
Technical guide to programmatic SEO in 2026. Legitimate use cases vs scaled content abuse patterns Google penalises post-HCU, with frameworks and decision matrix.
The Brand Authority Signals That GEO Rewards
Unlinked brand mentions, knowledge panels, Wikidata, third-party trust signals, expert authorship: the brand authority components that AI engines weight when deciding which sources to cite. Concrete tactics, not abstract principles.