Rankings. Results. Revenue. The only 3 Rs that should matter to you.
A cross-Asia team of 9 full-time specialists, heavily AI-indexed, working on your SEO together. We have taken sites from zero to 2,000+ keywords on page 1 of Google. Where we sit to do it is not the story. What we deliver is.
We Gave Up the Fancy Office. On Purpose.
We used to have a beautiful 14-person office in Woodlands Square. Logo wall, glass doors, track lighting, the lot. It looked great on Instagram. It also cost more every month than what some of our clients paid us in fees.
So we gave it up. Jim wrote about it publicly in Channel News Asia: the founder who started in his bedroom in 2019, scaled to a 14-person HQ, then walked away from it to run leaner and sharper out of co-working spaces, client offices, and yes, the occasional bedroom again.
You are not hiring an office. You are hiring 9 specialists, backed by Claude pipelines that handle the menial work, who can ship SEO from anywhere. The 3 Rs do not care about track lighting.
“Rankings. Results. Revenue. Everything else is background.”
Jim Ng, Founder
The Specialists Working On Your Account
Full-time specialists across Singapore, Malaysia, Indonesia and the Philippines. If you want to expand into any of these Asian markets, you are already working with a team that lives there. Every member works directly on your account: no offshore outsourcing, no contractors juggling 20 clients.
Catheryn Wong
Co-Founder
Xavier Fok
AI Marketing Senior Operator
JA Padilla
Account Manager
James Yap
Digital Marketing Strategist
Mark Baulo
Content
Rachelle Chong
Designer
Chin Yee Lau
Designer
Frydda Mae
Designer
Every Role Exists to Move Your Rankings Up
Jim Ng
Founder and SEO Strategist
Started BMA in 2019 cold-calling 70 businesses a day. Personally reviews every SEO strategy before it ships. Acquired Singapore Florist in 2024 as a live SEO laboratory.
View profileSEO Team
1 Specialist
Runs the 14-section technical audits, Screaming Frog crawls, content briefs, and link strategy. Multi-hatted by design: Claude handles the menial pull-and-collate so the human stays on judgement and prioritisation.
SEM & Paid Media Team
2 Specialists
Google Ads, Meta, TikTok. Built and tuned for ROAS, not vanity clicks. Daily bid optimisation and creative iteration are Claude-assisted; the specialists own strategy, account architecture, and spend decisions.
Content & Social Team
1 Specialist
Owns editorial calendar, social calendar, and campaign narrative. First drafts, repurposing, and platform-specific reformatting run through Claude pipelines so the human writes for craft, not for volume.
Web Design Team
3 Specialists
Conversion-first designs. They shape every landing page, service page, and asset that touches a client. Layout iteration and asset production are accelerated by AI tooling; the designers own the brief and the brand call.
Client Success Team
3 Specialists
Your direct point of contact. They translate data into plain English, keep campaigns on track, and own the relationship. Reporting, status pulls, and meeting prep are Claude-automated so they spend their time on you, not on Google Sheets.
We Index Heavily on AI. Claude Does the Menial Work. Our Team Strategises.
A 9-person team is a feature, not a constraint. We have engineered our workflow so every specialist hands the repetitive, low-judgement work to Claude, and spends their day on the parts that actually move rankings: strategy, prioritisation, and client relationships.
AI-First by Default
Audits, keyword pulls, SERP scrapes, content briefs, internal linking maps, schema generation — the workflows most agencies still do by hand are Claude pipelines for us. We rebuilt the agency around that.
Claude on the Menial
Status reports, meeting prep, GSC pulls, content first drafts, social repurposing, ad copy variations, monthly client decks. If a task is repeatable and judgement-light, Claude runs it. The specialist reviews and ships.
Humans on Strategy
Our team does not waste hours on spreadsheets and template docs. They spend their day on what compounds: campaign architecture, prioritisation calls, client conversations, and the judgement Google rewards.
Before We Went Lean. The Woodlands Years.
Photos from the fancy-office era. We kept the people, lost the overhead, and the rankings kept coming. Proof that where you work is not the story.
Not a Revolving Door of Junior Execs
When you sign up, you get a named team. Your account manager, your SEO strategist, your content writer. The same people from day one through to month twelve and beyond.
Direct access
You get WhatsApp access to your strategist. No ticket systems, no 48-hour response times. You ask a question, you get an answer the same day.
Weekly updates
Every week you get a clear summary of what was done, what moved, and what is planned next. No jargon. No 50-page PDFs full of vanity graphs.
Founder oversight
Jim personally reviews every strategy before it ships. Your campaign is not delegated to someone who has never ranked a site.
Want This Team Working on Your Rankings?
Book a free strategy session. You will speak directly with a strategist who knows your industry, not a sales rep reading a script.
Book A Free Growth Audit(Worth $2,500)