Ecommerce SEO that turns browsers into buyers
Your online store has hundreds or thousands of product pages. Each one is a potential ranking opportunity or a duplicate content problem. We optimise your product pages, fix your collection structure, and build the content layer that drives organic sales at scale.
Every Layer of Your Online Store
Product Page Optimisation
Unique title tags, compelling meta descriptions, and optimised product descriptions for every SKU. We write copy that ranks and converts. No manufacturer descriptions copy-pasted across your store.
Collection and Category Structure
Your collection pages are often the highest-value ranking targets. We restructure your category hierarchy, write unique collection descriptions, and ensure every collection targets a specific keyword cluster.
Product Schema Markup
Every product page gets JSON-LD schema with price, availability, review ratings, and brand. This triggers rich snippets in search results that increase your click-through rate and show buyers the information they need.
Duplicate Content Cleanup
Ecommerce platforms generate duplicate URLs through filters, tags, variants, and pagination. We canonicalise, noindex, or consolidate every duplicate so Google indexes only the pages that should rank.
Site Speed Optimisation
Slow stores lose sales. We optimise image loading, reduce app bloat, fix render-blocking resources, and improve Core Web Vitals. Faster pages rank higher and convert better.
Blog Content for Product Discovery
We build a content layer that targets informational and commercial keywords your products solve. Buying guides, comparison articles, and how-to content that internal links to your product and collection pages.
How We Scale Organic Revenue for Online Stores
Ecommerce SEO requires a different approach than service-based businesses. Here is how we handle it.
Crawl
Full Screaming Frog crawl of your store. We find every duplicate URL, broken link, missing schema, and thin product page across your entire catalogue.
Prioritise
Products and collections are ranked by revenue potential. Your bestsellers and highest-margin items get optimised first. No time wasted on dead SKUs.
Optimise
Title tags, descriptions, schema, and internal links deployed across priority pages. For Shopify stores, we can push changes directly via the Admin API.
Content
Blog content strategy built around product discovery keywords. Buying guides and comparison articles that link directly to your product and collection pages.
Measure
Organic revenue tracked in GA4. You see which products and collections are driving sales from organic search every month.
We Know Your Platform Inside and Out
Shopify
- ✓Admin API for bulk title tag and meta description updates
- ✓Liquid template edits for schema markup injection
- ✓Collection page optimisation with unique descriptions
- ✓URL structure cleanup for duplicate /collections/ paths
- ✓App bloat audit and speed optimisation
WooCommerce
- ✓Yoast / RankMath configuration and bulk optimisation
- ✓Database cleanup for orphaned product variations
- ✓Category and tag page optimisation
- ✓wp-rocket and image CDN setup for speed
- ✓Schema markup via custom JSON-LD blocks
Magento
- ✓Layered navigation duplicate URL handling
- ✓Canonical tag strategy for configurable products
- ✓Category page SEO with unique content blocks
- ✓Full page cache optimisation for Core Web Vitals
- ✓Sitemap generation and indexation management
Revenue Metrics That Matter for Your Store
Your Questions, Answered Directly
QHow many products can you optimise?
We handle stores from 50 to 5,000+ products. We prioritise by revenue potential so your bestsellers get optimised first, then work through the catalogue systematically.
QDo you write product descriptions?
Yes. We write unique, SEO-optimised product descriptions that sell. No manufacturer copy-paste. Each description targets a specific keyword while communicating the benefits your customers care about.
QWill SEO cannibalise my paid ads traffic?
No. In most cases, organic and paid traffic are additive. Ranking organically for your brand terms reduces your cost per click on branded ads, and organic traffic tends to convert at a higher rate than paid.
QHow do you handle seasonal products?
Seasonal product pages stay live year-round with updated content. We optimise them 2 to 3 months before peak season so they are already ranking when demand spikes. Deleting and recreating pages destroys your rankings.
QWhat about international ecommerce SEO?
If you sell across multiple countries, we handle hreflang tags, currency-specific pages, and international shipping schema. Each market gets its own keyword strategy based on local search behaviour.
QHow do you track organic revenue?
GA4 enhanced ecommerce tracking, attributed to the organic search channel. You see exactly which products and collections are driving revenue from SEO every month, broken down by landing page.
Ready to Turn Your Store Into an Organic Revenue Machine?
Book a free 30-minute strategy session. We will crawl your store, identify the biggest opportunities, and show you exactly what it takes to grow organic sales.
Book Free Strategy Session