Keyword research that finds buyers, not browsers
Ranking for the wrong keywords is worse than not ranking at all. You get traffic that never converts, content that never pays for itself, and a strategy built on vanity metrics. We find the keywords your customers actually type before they buy.
A Keyword Strategy Built for Revenue
Commercial Intent Mapping
We categorise every keyword by intent: informational, navigational, commercial, or transactional. Your money pages target transactional keywords. Your blog targets commercial queries. Nothing is wasted.
Competitor Keyword Gap Analysis
We pull the top 3 competitors in your space through Ahrefs, find every keyword they rank for that you do not, and prioritise by volume and difficulty. You see exactly where the opportunities are.
Search Volume Verification
We use DataForSEO for verified search volumes, not estimates. Every keyword in your plan has real monthly search volume. We never include zero-volume keywords because they waste your budget.
Keyword Difficulty Scoring
Each keyword gets a difficulty score based on the actual sites ranking on page 1. We match keywords to your current Domain Rating so you target terms you can realistically win.
Content Cluster Planning
Keywords are grouped into topic clusters with a pillar page and 4 to 5 supporting articles per cluster. Each cluster targets a specific buying stage so your content funnels readers toward conversion.
Striking Distance Opportunities
We pull your GSC data to find keywords where you already rank at positions 5 through 15. These are the fastest wins. A title tag tweak or a content refresh can push them to page 1.
From Raw Data to Revenue-Focused Keyword Map
Every keyword strategy starts with your business goals, not a tool export. Here is how we build yours.
Discovery
We interview you about your highest-margin services, your ideal customers, and the terms they use when searching. This grounds the research in business reality.
Data Pull
We extract keyword data from Ahrefs, DataForSEO, and your Google Search Console. Competitor profiles are pulled for gap analysis.
Scoring
Every keyword is scored by volume, difficulty, commercial intent, and relevance to your services. Low-intent informational queries go to blog clusters only.
Clustering
Keywords are grouped into topic clusters with pillar and supporting content mapped. Each cluster has a clear conversion path.
Tracking
Your keyword map is loaded into monthly tracking. You see position changes, traffic gains, and which clusters are driving conversions.
Three Keyword Research Mistakes That Burn Your Budget
Targeting keywords with zero search volume
Some agencies pad their keyword lists with terms nobody searches. You get a spreadsheet with 200 keywords that generates zero traffic. Every keyword in our plans has verified monthly search volume.
Ignoring search intent completely
Ranking for 'what is SEO' when you sell SEO services brings researchers, not buyers. We separate informational from transactional intent and map each type to the right page format.
Chasing high-volume, impossible-to-win terms
A new site targeting 'insurance Singapore' is fighting a losing battle. We match keyword difficulty to your current Domain Rating so you target terms you can realistically rank for within 6 months.
Your Questions, Answered Directly
QHow many keywords will you target?
Quality over quantity. A typical campaign targets 30 to 50 primary keywords across 6 to 10 content clusters. Each cluster has 4 to 5 supporting keywords with verified search volume. No filler.
QHow often do you update the keyword strategy?
Monthly. We re-pull position data, check which keywords moved, identify new opportunities from GSC, and adjust the plan. Your keyword map is a living document, not a one-time deliverable.
QDo you research keywords for my specific industry?
Yes. We have done keyword research across 43 industries in Singapore. Every strategy starts with a discovery call to understand your business, margins, and ideal customer profile before we touch any tool.
QWhat tools do you use?
Ahrefs for competitor analysis and keyword difficulty. DataForSEO for verified search volumes. Google Search Console for your existing keyword data. We cross-reference all three to eliminate guesswork.
QCan I see the keyword research before you start creating content?
Absolutely. You approve the keyword map before any content is written. We walk you through the clusters, explain the intent behind each keyword, and get your sign-off on priorities.
QWhat if my competitors have way more authority?
We start with lower-difficulty keywords where you can win faster, then work up as your Domain Rating grows through link building. Competing head-on against DR 70 sites from day one is a waste of your money.
Ready to Target Keywords That Actually Convert?
Book a free 30-minute strategy session. We will pull your current keyword data and show you exactly where the opportunities are.
Book Free Strategy Session