SEO Insights
Technical SEO guides, link building strategies, and keyword research playbooks. Written by practitioners who rank sites every day, not theorists who write about it.
How to Fix Broken Links (And What Causes Them to Break in the First Place)
Broken Links Impact Chain Broken Links produced by Six Root Causes Deleted pages without redirects, typos, external site changes, domain expiry, CMS...
Broken Link Building: A Practitioner’s Guide to Earning High-Quality Backlinks
Broken Link Building Process Find competitors' broken backlinks via Ahrefs backlink profiles Also prospect resource pages using Google search operators Use...
Linkable Assets: 11 Types That Actually Earn Backlinks (With Examples)
Linkable Asset Mechanics Linkable Asset requires Original, Unreplicable Value Content must offer proprietary data, unique depth, or local specificity that...
How to Use the Google Disavow Tool Without Wrecking Your Rankings
Disavow Tool Decision Process Export backlinks from Search Console AND Ahrefs/SEMrush Cross-reference and audit every referring domain manually ?Manual...
How to Do a Backlink Audit in 7 Steps (The Practitioner’s Playbook)
Backlink Audit Process Export backlinks from GSC, Ahrefs, Semrush into one sheet Score each referring domain for quality metrics Evaluate topical relevance...
Reciprocal Links in SEO: Do They Still Work, or Will They Get You Penalised?
Reciprocal Link Decision You're considering a reciprocal link swap ?Is the other site topically relevant to yours? Yes Check: will your reciprocal ratio...
Effective Listicle Outreach: How to Get Your Content Noticed and Earn Quality Backlinks
Listicle Outreach Process Audit listicle: does it pass the 'would I link?' test? ?Contains original data, visuals, and beats top 3 results? Yes...
Competitor Link Analysis: A Practitioner’s Guide to Reverse-Engineering Your Rivals’ Backlinks
Competitor Link Analysis Process Search top 10 keywords, record domains ranking for 3+ Export full backlink profiles via Ahrefs/SEMrush/Moz to CSV Identify...
The Skyscraper Technique in SEO: A Practitioner’s Guide to Building Content That Actually Ranks
Skyscraper Technique Execution Find top-ranking content with 30-50+ referring domains Export and merge backlink profiles into outreach prospect list Conduct...
25 Types of Backlinks in SEO: A Practitioner’s Guide to What Actually Moves Rankings
Backlink Value Framework Backlink Worth Pursuing? requires Topical Relevance One relevant industry link outperforms 50 random directory links because Google...
Link Prospecting for SEO: A Practitioner’s Guide to Finding Backlinks That Actually Move Rankings
Link Prospecting Process Define 10-15 core topics as prospecting filters Mine top 5 competitors' backlink profiles via Ahrefs/SEMrush ?Does prospect overlap...
Absolute URL vs Relative URL: What’s the Difference and Which Should You Use?
Choosing URL Type Identify where the link will appear ?Is the link used outside your domain? Yes Use absolute URL (protocol + domain + path) No It's an...