Getting other websites to link to your own is a key part of how your site appears in search results. These links, often called backlinks, tell search engines that your content is useful and should be prioritised in search rankings.
So, how do you make your site attractive enough for others to link to? It comes down to creating things that people naturally want to share.
What you need is linkable assets.
What Is A Linkable Asset?
True to their name, linkable assets are pieces of content designed to attract backlinks. You’re basically creating content that others naturally want to share because it’s genuinely useful, interesting, or informative.
This focus on providing real value, whether through original research, in-depth guides, or interactive tools, drives other sites to link to you, boosting your site’s authority and credibility. Naturally, the more backlinks your site garners, the greater the chances of it ranking higher in search results.
Content is king, and creating content that speaks for itself encourages others to share and reference it and ultimately strengthens your online presence.
11 Types Of Linkable Assets
Getting other sites to link to your content is important to improve how your website performs in search results. This means creating things that people find valuable and want to share, so here are 11 distinct types of these linkable assets that can give your SEO a real boost.
1. Original Research And Data
People naturally seek out facts and figures. If you conduct your own research or surveys, you’re creating something unique and exciting.
Presenting those findings clearly and concisely makes your content a go-to source, especially if the findings are new and fresh. Sharing original insights or statistics within your area of expertise attracts attention and links from others.
For instance, a detailed study on the latest trends in sustainable packaging would be a valuable resource for businesses in the retail sector that focus on sustainability. Providing this sort of information shows you’re an authority and encourages others to reference your work, giving you a leading edge over your competitors who are playing catch-up.
2. Infographics And Visual Content
Visuals capture attention quickly, especially in content that requires lengthy explanations. Infographics turn complicated concepts into easy-to-understand pictures. They are also simple to share and digest, making them popular with website owners.
For example, a well-crafted infographic explaining keyword intent, can gather many backlinks within the industry. Similarly, a visual guide showing how to set up a home office can be a helpful resource for those working from home. By presenting information visually, you make it more accessible and shareable.
3. Comprehensive Guides And Tutorials
Detailed guides that comprehensively cover a topic are very useful. These guides become reliable sources of information for people who have concerns and questions about the topic. For example, a thorough guide on how to build a website from scratch provides real value to those looking to start their own blog or business.
Similarly, a detailed tutorial on mastering a specialised photography technique can attract a dedicated audience. Offering this level of depth shows your expertise and encourages others to link to your resource.
4. Useful Online Tools And Tricks
People love tools that make their lives easier.
A practical online tool, such as a currency converter or a project timeline generator, can be a highly effective way to attract links. These tools solve problems, which in the world of SEO, is very valuable to users.
For instance, a tool that formats academic citations according to specific guidelines would be useful to students and researchers. Offering these tools demonstrates a commitment to providing practical solutions.
When users find a tool particularly helpful, they are more likely to share it, leading to an increase of backlinks to your site.
5. Listicles And Resource Lists
Putting together a list of the best tools, resources, or examples in the industry really gets people’s attention, especially those who are looking for fresh ideas and are short on time.
A list like ‘Top 10 Apps to Help You Work From Home’ or ‘Useful Free Tools for Design Work’ will often get links from other websites because of how accessible and digestible listicle content is presented.
These lists make finding good information easy, and people want to share that. When you take the time to make a good list, you show you know your stuff and are happy to help, which encourages others to link back to your website.
6. Expert Interviews And Q&As
Featuring interviews with respected figures in your industry lends credibility to your content.
People are keen to learn from those industry experts, especially from publicly well-known names. If you are in the energy sector, a series of interviews with leading professionals in renewable energy is a surefire way to gather clicks and links from interested parties.
This type of content not only informs your audience but also expands your professional network, which would translate to better referral traffic in the long run. By bringing in expert opinions, you show your dedication to providing reliable information and encourage others to reference your work.
7. Original Definitions And Concepts
Introducing a new definition or concept can be a powerful and ingenious way to establish authority within your industry.
You get to be a trendsetter and should the new term gain traction, your site becomes the undisputed definitive source.
If you define a novel marketing strategy or have a new approach to project management, your site will be referenced and linked. For example, let’s say you’ve found a way to use AI to streamline administrative operations and workflow. By giving this new method a clear name and explaining how it works, it positions you as a thought leader within your industry.
This kind of original contribution makes your site a valuable reference point, leading to increased backlinks.
8. Interactive Quizzes And Assessments
Quizzes are fun, right? They offer personalised results or insights that are engaging and interesting.
These interactive pieces become highly shareable, especially when they focus on industry knowledge or personal development and test the tester’s knowledge.
For instance, a quiz that assesses marketing skills or a self-assessment on leadership qualities can attract considerable attention, making them prime targets for being shared online on professional sites like LinkedIn.
These interactive assets encourage engagement and sharing by providing immediate feedback and personalised results.
9. Case Studies And Success Stories
Real-world examples of how your product or service has benefited clients serve as powerful linkable assets. Its simple, positive client testimonials provide tangible evidence of your expertise and capabilities.
Presenting detailed case studies that illustrate the positive impact of your work can attract links from industry publications and relevant websites.
Success stories in particular demonstrate your ability to deliver results and build trust with potential clients. A compelling narrative of client successes can be a very effective way to earn links as people would be inclined to learn how you addressed their problems with your expertise and solutions.
10. Templates And Checklists
We live in a world where ‘streamlining workflow’ is a common goal. So why not seize the opportunity of this obsession by offering practical resources like templates and checklists?
For example, a downloadable marketing plan template or a website audit checklist provides tangible value to users looking to streamline their workflow. These resources save time and directly contribute to improved efficiency, making them highly shareable.
Offering well-designed and user-friendly templates and checklists demonstrates a commitment to helping others achieve smoother operations, which can result in the high-quality links you need for your SEO success.
11. Podcasts And Video Series
Podcasts have emerged as a prominent trend, and with good reason.
They provide an engaging platform to deliver information to a wide audience, particularly when hosts and guests offer valuable insights to a dedicated listenership.
A well-produced podcast series can attract links from related websites and directories, thereby expanding your reach. By consistently offering quality audio content, you establish a valuable resource that naturally encourages sharing and linking.
Tips For Creating Effective Linkable Assets
Building content that naturally attracts links involves more than just having a good idea. While the style of these assets can differ greatly, a few key factors are shared among those that perform well.
Focus on Quality
It doesn’t matter how great your link-building strategy is if your content is below industry standards.
Put effort into making properly researched content that provides users real value. People are more likely to link to something they find genuinely helpful rather than ticking off SEO checklists and requirements.
Taking time to check your facts and present information clearly makes a big difference. Delivering content that impresses people shows you care about what you produce, which attracts links from other reputable sites.
Promote Your Content
Simply putting content online isn’t enough. Otherwise, we won’t need marketing, right?
You need to let people know it’s there, and this can be done by sharing your work on different marketing channels. From different social media platforms to email newsletters to industry blogs, reaching out to other websites that find your content useful helps disseminate your work across your intended target audience.
Getting the word out is key to making your content visible and increases your chances of acquiring links from desired sources.
Keep It Relevant
Just like writing an essay, if the content deviates from the title, it can lead to confusion or mismatched expectations.
It is very important that your linkable assets match what your audience is interested in. Making sure your content is related to your industry helps to attract the right kind of links. For example, a blog about tending indoor plants won’t want a link from a textile site as it does not align with audience interest.
Producing content that your audience finds useful will always increase the likelihood that they will share it. So make sure to create relevant content, and you are more likely to get links from websites that provide value to a similar audience.
Conclusion On Linkable Assets
Creating linkable assets is about making content that other websites find genuinely useful. Think of it as building resources people naturally want to share. By focusing on quality, promoting your work, and keeping it relevant, you can attract those valuable backlinks that help your site do better in search results.
However, producing assets that consistently attract links is not always easy, which is why partnering with SEO experts is paramount to your success.
Best SEO offers comprehensive SEO services, including linkable asset creation, lead generation, and performance monitoring. Our proven tactics and strategies help you achieve better online visibility and sustainable growth.
Get your free 30-minute strategy session with us today and see how the best digital marketing agency in Singapore can help you increase website traffic and conversion rates!
Frequently Asked Questions About Linkable Assets
Is There A Specific Length A Linkable Asset Should Be?
There’s no set length; the asset should be as comprehensive as needed to provide value, ensuring it fully covers the topic and is easy to use.
Are Internal Links Important Within Linkable Assets?
Yes, internal links enhance user experience and distribute link equity, making the asset more valuable to both users and search engines.
How Often Should I Update My Linkable Assets?
Regular updates are recommended to keep information current and maintain relevance, especially for assets that rely on data or trends.
How Do I Measure The Success Of A Linkable Asset?
Success is measured by the number of backlinks acquired, increased organic traffic, and increased social media shares and engagement.
What Is The Difference Between A Linkable Asset And A Lead Magnet?
A linkable asset is designed to attract backlinks, while a lead magnet is used to capture contact information, though both can provide value.
What Are Some Common Mistakes People Make When Creating Linkable Assets?
Common mistakes include focusing solely on SEO, neglecting user experience, and failing to promote the asset effectively.
