SEO Insights
Technical SEO guides, link building strategies, and keyword research playbooks. Written by practitioners who rank sites every day, not theorists who write about it.
AEO vs Traditional SEO: Where Effort Should Go in 2026
The practitioner's effort allocation framework. How many hours per week should go to traditional SEO vs AEO in 2026, by business type and stage. Concrete time splits, not abstract strategy talk.
International SEO for Singapore Companies Going Regional
How SG SMEs expand SEO into Malaysia, Indonesia, Thailand, and Vietnam. Hreflang, market-specific keyword research, content localisation, and per-market link building, with concrete cost and effort numbers.
Advanced Schema Markup: Types That Actually Move Rankings
Beyond Article and FAQPage. The advanced JSON-LD schema types (Dataset, Event, Product variants, SoftwareApplication, JobPosting, Recipe, Course) that earn rich results, AI citations, and entity recognition in 2026.
AI Search Indexing: How LLMs Crawl, Learn, and Recall Your Site
Technical deep-dive on how AI engines crawl, chunk, embed, and recall web content vs Google's classical crawler. The architectural differences that determine which sites get cited.
AEO for B2B: Optimising Solution Pages for Answer Engines
B2B-specific AEO playbook: solution page structure, comparison content, decision-stage queries, multi-stakeholder buying journey AI surface optimisation. The patterns that get B2B brands cited.
Technical SEO Workflow: From Crawl to Fix in 5 Hours
A time-boxed 5-hour technical SEO workflow: hour-by-hour breakdown, specific tools per phase, deliverable artefacts. Designed for a competent practitioner working a mid-sized site.
Internal Linking Like Wikipedia: A Pattern That Outranks Competitors
Wikipedia is the most heavily linked, most cited site on the internet. Reverse-engineering its internal linking pattern, then applying it to commercial SEO sites for measurable ranking gains.
Measuring GEO: Tools and Metrics for AI Search Visibility
Practitioner guide to measuring AI search visibility: Profound, AthenaHQ, Otterly compared with honest pricing, plus a DIY prompt-test methodology that costs nothing and produces defensible numbers.
The AEO Audit: 12 Questions Every SEO Should Answer
A 12-question practitioner AEO audit framework: technical access for AI crawlers, content extractability, entity authority, schema, citation patterns, and how to score each one.
SEO Reporting That Clients Actually Read: Template + Process
A practitioner's SEO reporting template and monthly process: what clients actually read, the metrics that earn renewals, presentation format, and how to handle bad-news months without losing the account.
Modern Site Architecture for SEO: Topical Authority Done Right
A practitioner deep-dive into hub-and-spoke site architecture, internal linking patterns, semantic clustering, and demonstrating topical authority to Google and AI engines in 2026.
GEO Schema: Structured Data for the Generative Era
A practitioner deep-dive into structured data for generative AI search: which schema patterns ChatGPT, Perplexity, and Gemini actually use, JSON-LD samples, and the technical deployment patterns.