In this article, you will find the 3 actionable steps that you can use to get your website noticed by Google.
Using these following 3 websites, you can get your fresh, new website to be noticed on Google by means of using Seach Engine Optimization (SEO).
Step 1: Perform keyword research for keywords your site is capable of ranking for
Before you create web pages on your website, it is important to perform keyword research.
You want to make sure your website has content that people are searching for on Google. The last thing you want to do is to create webpages that nobody wants to read.
Keyword Research Using Google Keywords Planner
Head over to Google Keywords Planner and search for keywords that people are searching for. For instance, the keywords “how to get noticed on google” have an average search volume of 10 to 100.
This way, you would be writing content that people are searching for on Google.
Keyword research using Ahrefs’ Keyword Explorer
If you would like to perform more thorough keyword research to find out the difficulty of ranking for keywords, you can use Ahrefs’ Keyword Explorer.
Ahrefs is a paid tool that costs around $179 for their standard plan.
The tool pulls data such as keyword difficulty and other keywords you could rank for.
These data come in handy if you are trying to determine whether your site has enough authority to rank for these keywords.
Another mistake that you could make is to target competitive keywords that your website is not capable of showing up on Google for.
That is why selecting keywords that your site is capable of ranking for is extremely important.
If you have the Ahrefs software, another neat trick you could do is to find out the keywords’ that your competitor is targeting. This would allow you to pull up data from your competitors’ websites and see what they are ranking for.
Step 2: Create amazing content for your website
Now that you have a list of keywords ready, it’s time to start writing content based on each keyword.
Assess search intent
It’s important to ensure that you assess the search intent of the keyword that you are targeting on Google.
Start by performing a search on Google for the cluster of keywords that you want to rank for.
For instance, when I perform the search for “how to get noticed on Google”, the top 10 results are mostly blog posts with at least 500 words.
I can now infer that the search intent behind somebody searching for that query is to find informative content that requires a long article.
On the other hand, when I perform the search for “basketball shoes”, the top 10 results are mostly ECommerce Websites that have a catalog of basketball shoes.
It wouldn’t make any sense for me to write a blog post about basketball shoes as it wouldn’t match the search intent.
Creation of content
Let’s move on to creating great content.
Quality content is essential to delivering value for people who are searching on Google. The better your content is, the easier it is for your website to be noticed on Google.
Be sure to add images, infographics and call-to-action buttons across your web page.
By ensuring that your website visitors stay on your website for a longer period of time, your website will benefit from better rankings on the Google Search Engine Results Pages.
Make sure that your users have the best User Experience possible.
Step 3: Make sure your website is not suffering from any technical SEO issues
Making sure your website loads quickly
By ensuring that your website loads quickly, the chances of a website visitor bouncing away from the website are reduced.
Head over to Google Pagespeed Insights, and enter your domain name.
Google PageSpeed Insights will let you know how to speed up your website.
Make sure you are able to achieve a decent score of at least 60 for mobile and 80 for desktop.
Once done, you can also head on to GTMetrix to do the same. You will be able to find out ways on how to speed up your website.
Ensure your website is indexed on Google
When launching a new website on Google, your website will not be indexed immediately.
You need to install Google Search Console on your website. Installing Google Search Console ensures that you can start indexing your website on Google, so that it is captured in Google’s database.
Adjusting your Title Tags
Title Tags help someone searching on Google to better understand what your web page is about. By ensuring that your title tag is descriptive of what the page is about, you will be able to get your website noticed on Google.
If you are using WordPress, you could install a free plugin called Yoast SEO to adjust your title tags.
Ensure that your site has a Secured Socket Layer (SSL) certificate installed
In 2014, Google has announced that having an SSL certificate on your website is indeed a ranking factor. We want to make sure that visitors who have landed on your webpage are not driven away by the “Not Secured” tab that appears in Google Chrome browsers.
Have an about page and contact page
Having an about page and a contact page builds trust and authority for users coming to your website. This reassures the website visitor that you are a real person or organization.
Frequently asked questions
Why is my domain not showing up on Google?
If you have a new domain, chances are your website is located in the Google Sandbox.
The Google Sandbox is an alleged filter that prevents new domains from ranking on Google’s top results.
Your best bet is to let your content marinate for a few months. Ensure that your website is not suffering from the technical SEO issues listed above and you should be good to go.
How long does it take for a website to show up on Google?
Your website might be able to show up in 5 days. By ensuring that your website can be crawled on Google, Google would be able to cache your website. This is outside of the fact that your website is ranking well on Google for competitive keywords, of course.
Why isn’t my website showing up in Google Search?
Make sure that your website can be crawled on Google. Ensure that your website has a sitemap.xml file.
If your website has “no index” tags for whatever reasons, your website will also not show up on Google. Be sure to remove them immediately.
Check that your website’s robots.txt file does not disallow your website’s pages from being crawled.
I hope that the above guide helps. If you ever need help with getting your website noticed on Google, feel free to contact us.
Alternatively, share with me whether these tips are easy to understand. If you have any questions, feel free to comment below and I will do my best to answer them.
SEO goes a long way in ensuring that you have long term success. You could read an article written about how SEO can improve your success here.