Keeping up with Google’s algorithm updates is necessary for any business aiming to secure an online presence.
Each update can significantly affect your website’s ranking, making it seem like a relentless effort to stay ahead.
Understanding Google’s ranking criteria is complex, given the lack of transparency about their algorithms.
Recognising this challenge, we’ve curated a list of the best SEO tools for reporting and auditing websites.
These tools are invaluable for improving their website’s search engine ranking and navigating the uncertainties of Google’s algorithm changes.
Our selection includes free and paid tools, ensuring businesses of all sizes can find resources suited to your needs.
#1. Google Analytics
Google Analytics is a powerful tool for search engine optimisation (SEO), offering unparalleled insights into website performance and user behaviour.
It allows users to track website traffic, understand user interactions and measure the effectiveness of their SEO strategies.
With its comprehensive data collection and analysis capabilities, Google Analytics helps identify trends, track conversions and understand audience demographics, making it invaluable for optimising websites for better search engine rankings.
While primarily known for its reporting capabilities, offering detailed reports on various metrics such as pageviews, session duration and bounce rates, it also aids in SEO audits by highlighting areas of improvement.
Plans & Pricing
Google Analytics is available in both free and paid versions, with the free version offering extensive features that suffice for most small to medium-sized businesses.
The paid version, Google Analytics 360, provides advanced features for larger enterprises requiring more in-depth data analysis.
#2. Majestic
Majestic is celebrated for its specialised focus on link intelligence, making it an indispensable tool for SEO professionals looking to enhance their website’s authority through backlinks.
Unlike other SEO tools that offer a broad range of SEO services, Majestic hones in on backlink analysis, offering unparalleled depth in this area.
Its Site Explorer and Link Context features enable users to investigate the quality and context of backlinks comprehensively, helping identify opportunities for improvement and a competitive edge.
Majestic is both a reporting and audit tool, best known for its capabilities in auditing the backlink profiles of websites. It gives users insights into their and competitors’ backlinks, fostering strategies to improve web authority and SEO rankings.
The tool offers a Fresh Index for recent links and a Historic Index for a comprehensive backlink history, ensuring users have a full view of their link profile over time.
Plans & Pricing
The tool offers a Lite plan for $49.99 monthly or $41.67 per month when billed annually, aimed at small site audits and prospecting.
The Pro plan, suitable for agencies and SEO professionals, is $99.99 monthly or $83.33 annually, offering access to Fresh and Historic Indexes and a broader range of reports.
For maximum power and direct data access, the API plan is available for $399.99 monthly or $333.33 annually, catering to large agencies and developers.
These pricing plans make Majestic versatile for different SEO needs, from basic auditing to comprehensive, data-driven strategies. Its focus on link analysis and backlink quality assessment helps websites strengthen their SEO foundation and improve search engine rankings effectively.
#3. SpyFu
SpyFu is an invaluable SEO and PPC tool for those looking to gain a competitive edge in online marketing. It shines in its ability to offer comprehensive competitor analysis, revealing the search marketing strategies of competitors through detailed insights into their organic and paid search campaigns.
This enables users to uncover profitable keywords, understand backlink strategies and analyse ad histories over the last 14 years.
SpyFu is particularly noted for its backlink analysis capabilities, offering insights into the types and quality of backlinks competitors receive, thus helping users refine their link-building strategies.
Plans & Pricing
SpyFu is available through a tiered pricing model, catering to individual marketers, professional teams and larger agencies with monthly plans ranging from $39 to $299.
Each plan offers unlimited data and downloads, with the basic plan starting at $33 per month when billed annually.
The platform’s focus on offering unlimited access at each tier makes it stand out for its affordability and value, particularly compared to other tools in the market.
This tool is not just an audit tool but a comprehensive platform for reporting and in-depth analysis, enabling users to track keyword rankings, conduct PPC research and generate custom reports.
SpyFu’s user-friendly interface and powerful competitive analysis tools make it an excellent choice for businesses looking to enhance their SEO and PPC efforts without breaking the bank.
#4. KWFinder by Mangools
KWFinder by Mangools is celebrated for its straightforward, efficient approach to keyword research, making it an excellent tool for SEO professionals and marketers.
It excels in uncovering long-tail keywords, evaluating competitor keywords and offering accurate keyword difficulty scores, which helps in planning SEO strategies effectively.
The tool is notable for its local keyword research capabilities, providing search volume and keyword metrics, SERP analysis and being a viable alternative to Google’s Keyword Planner.
KWFinder is designed for reporting and audit tasks, offering features such as search volume, CPC, PPC competition levels and keyword difficulty scores.
Its “Search By Domain” function allows for competitive keyword discovery, while search locations and language options cater to global or local SEO efforts.
Its filtering options and the ability to create keyword lists make it very user-friendly for SEO research and strategy development.
Mangools offers KWFinder as part of a suite with other SEO tools like SERPChecker, SERPWatcher, LinkMiner and SiteProfiler.
Plans & Pricing
This suite is available through several pricing plans, starting with a basic monthly plan at $49 or an annual option with savings.
These plans cater to different user needs, from bloggers and niche site owners to freelancers, SMEs and SEO agencies, making KWFinder a versatile choice for various SEO tasks.
KWFinder and the Mangools suite stand out for their balance of depth and simplicity, providing powerful SEO capabilities without the complexity that often comes with similar tools.
This makes it an appealing option for individuals and organisations seeking an effective, budget-friendly SEO tool.
#5. BuzzSumo
BuzzSumo is a powerful tool designed to supercharge content marketing and social media strategies. It specialises in content discovery, research, monitoring and influencer engagement.
With BuzzSumo, users can find the most popular content across social networks and identify real-time trends.
It’s adept at finding and connecting with influential journalists, making it invaluable for PR and outreach campaigns.
The platform provides a wealth of data, including social engagement statistics, to help users create more impactful content and strategise more effectively.
While BuzzSumo can be used for reporting and auditing content and social media performance, it excels in the discovery and analysis phase of content marketing.
Features like Content Analyzer, Trending Feeds and Question Analyzer empower users to generate content ideas, analyse the competition and understand what content resonates with audiences.
Plans & Pricing
BuzzSumo is a paid service, offering various plans tailored to different needs and budgets.
Plans range from $99 monthly for the Pro version, which caters to individual professionals, to the Enterprise plan at $999 monthly for large organisations requiring more extensive features and user access.
All plans offer a significant discount when billed annually.
Its breadth of features and the ability to track content performance across different social platforms make BuzzSumo a versatile and indispensable tool for content marketers aiming to elevate their content strategy and engagement.
#6. SEOquake
SEOquake is a versatile browser extension favoured for its comprehensive SEO toolkit, accessible directly within your web browser.
It excels in both reporting and auditing tasks by providing key SEO metrics for any analysed webpage on the fly. Users benefit from features such as advanced SERP overlays, detailed backlink analysis, traffic data and ad information.
SEOquake also allows for full SEO audits, including mobile compatibility checks, making it invaluable for improving website performance and strategy.
A standout feature is its ease of conducting on-page SEO audits, enabling quick insights into a website’s health and areas for improvement.
Its capability to compare domains and URLs in real time and export all data into a file enhances its utility for SEO professionals seeking in-depth analysis and comparative studies.
Plans & Pricing
SEOquake is notably free, removing barriers to entry for individuals and businesses aiming to optimise their online presence without incurring additional costs.
This accessibility, combined with its robust functionalities, positions SEOquake as an essential tool for those looking to gain competitive insights and improve their website’s SEO performance efficiently.
#7. Serprobot
Serprobot is a web-based SEO tool that specialises in SERP (Search Engine Results Page) tracking, providing a straightforward way to monitor your website’s search engine ranking for specific keywords.
This tool is particularly beneficial for reporting purposes, as it delivers precise data on where your keywords rank in search engine results, helping you gauge the effectiveness of your SEO strategies and make informed decisions for improvements.
Plans & Pricing
Serprobot offers both free and paid versions. The free version allows up to ten searches per day, suitable for individuals or small projects needing to track a limited number of keywords.
For more extensive needs, the paid plan kicks in with unlimited daily searches and additional features, enhancing your ability to effectively monitor a broader array of keywords.
Pricing for the paid version starts at $4.99 per month for tracking up to 300 keywords, with the cost scaling based on the number of keywords tracked.
This pricing model makes Serprobot a cost-effective choice for small businesses and larger enterprises requiring comprehensive keyword tracking solutions.
By focusing on SERP tracking, Serprobot enables users to keep a close eye on their online visibility, offering a simple yet powerful tool for anyone looking to enhance their SEO performance.
#8. CognitiveSEO
CognitiveSEO is recognised for its comprehensive SEO capabilities, making it a standout tool for reporting and auditing. It offers a suite of tools for deep SEO analysis, including content optimisation, site audit, backlink analysis and rank tracking.
The content optimisation tool leverages natural language processing (NLP) and AI to provide actionable recommendations to improve your content’s search engine rankings.
This is complemented by a robust site audit feature that identifies and suggests fixes for various SEO issues, such as broken links, duplicate content and slow page load times, ensuring your site adheres to SEO best practices.
For backlink analysis, CognitiveSEO excels by offering detailed insights into your site’s backlink profile, highlighting opportunities and risks.
It tracks the quantity and quality of backlinks and provides alerts for new and lost links, helping you understand and improve your site’s authority and SEO visibility.
Its rank tracker also provides precise tracking and analysis for desktop and mobile search rankings, offering insights into local and international performance.
Plans & Pricing
CognitiveSEO is a paid service with a monthly Starter package priced at $129.99, offering basic features suitable for small businesses or individuals.
For larger businesses or agencies requiring more extensive capabilities, the Premium package is available at $199 per month and the Elite package at $399 per month, each offering progressively more features and allowances.
Notably, the service provides a 7-day free trial, allowing users to evaluate its features before committing to a subscription.
CognitiveSEO’s blend of detailed analysis, actionable insights and comprehensive feature set makes it an invaluable tool for improving SEO performance.
Its pricing structure caters to various needs, from individuals and small businesses to large enterprises, ensuring a plan suitable for various users’ requirements and budgets.
#9. Woorank
WooRank emerges as a potent SEO tool tailored for digital agencies, web developers and online marketers aiming to enhance website performance on search engines.
It’s particularly effective for SEO audits, offering automated website analysis and review processes to identify and address SEO issues.
With features like website review, backlinks analysis, continuous tracking and white-label reporting, WooRank facilitates detailed insights into search engine performance, website traffic and competitive analysis.
This tool is lauded for its user-friendly interface, comprehensive SEO insights and robust customer support, making it accessible to users of varying skill levels.
Plans & Pricing
WooRank offers both free and paid plans. The Pro Plan costs $49.99 monthly, catering to small businesses with features like website review and keyword tracking.
The Premium Plan, at $149.99 per month, is suited for professionals managing multiple websites, offering enhanced tracking and analysis capabilities.
The Enterprise Plan is available for larger enterprises at $249.99 monthly, providing extensive features, including team access and custom integrations.
These plans are designed to meet the diverse needs of users, from small businesses to large enterprises, making WooRank a versatile choice for improving online presence and SEO performance.
#10. ContentKing
ContentKing stands out as a comprehensive real-time SEO auditing and monitoring tool, perfect for businesses looking to keep a close eye on their website’s SEO health.
It’s particularly effective for reporting and audits, offering features like 24/7 SEO auditing, SEO monitoring, instant alerting on changes and in-depth change tracking.
Users can benefit from its log file analysis to understand search engine crawling patterns and insightful reporting features for in-depth analysis of their site’s SEO performance.
It also integrates with several platforms, including Slack, Microsoft Teams and Google Analytics, enhancing its functionality and user experience.
While ContentKing does not offer a free trial, its pricing is quotation-based, indicating that plans are tailored to meet each customer’s specific needs, ensuring you only pay for what you need.
The ability to track changes in real-time, coupled with the tool’s comprehensive alert system, allows users to act swiftly on any issues, potentially saving them from ranking drops before they impact search engine visibility.
ContentKing’s ability to add and monitor several sites without extra charges is a boon for those managing multiple websites, especially for agencies. This feature simplifies the management of a broad portfolio, making it a cost-effective solution for SEO professionals and agencies alike.
Despite its powerful capabilities, some users have noted that it can occasionally flag issues of varying relevance and its sophisticated features might present a learning curve for non-techies.
Nonetheless, its integration capabilities, along with an effective alerting system for proactive issue resolution, make ContentKing a strong contender in the SEO tool space, providing a solid foundation for improving website performance and SEO health.
#11. SEO PowerSuite
SEO PowerSuite is heralded as a comprehensive and versatile SEO toolkit, suitable for a wide array of SEO tasks, making it a standout choice for both reporting and audit activities.
Its suite includes tools for keyword research, website auditing, backlink analysis and SEO content optimisation, which are crucial for devising effective SEO strategies and enhancing website performance.
What sets SEO PowerSuite apart is its automation capabilities, allowing for the automation of essential SEO tasks such as rank tracking, site audits and backlink analysis. This feature saves significant time and effort, making SEO processes more efficient.
The suite’s user-friendly nature, regular updates and rich feature set provide users with a reliable and up-to-date tool for SEO optimisation.
Plans & Pricing
SEO PowerSuite is available in Free, Professional and Enterprise versions, catering to different needs and budgets.
The Free version offers basic functionalities, while the Professional version, priced at $299 per year, includes advanced features suitable for small to medium-sized businesses and SEO professionals.
The Enterprise version, at $699 per year, is designed for larger agencies and businesses, offering comprehensive features, including client reporting and advanced data analysis.
#12. Sitechecker.pro
Sitechecker.pro is a comprehensive SEO tool, particularly effective for audits and monitoring. It provides an all-in-one solution for on-page SEO auditing, website change tracking, keyword rank tracking and backlink analysis.
This versatility allows users to conduct detailed website audits, pinpointing technical errors for the entire domain and specific URLs.
Sitechecker’s ability to monitor website changes and analyse their SEO implications also makes it invaluable for maintaining and improving a website’s search engine visibility.
Plans & Pricing
Pricing starts at $49.00 per month, with both a free version and a trial available, offering flexibility depending on your needs and budget.
The platform’s user-friendly nature and comprehensive suite of tools, including detailed metrics and clear issue descriptions, have been highlighted by users as particularly beneficial.
However, some have noted the pricing could be more affordable and have expressed a desire for more features in the basic plan to aid small businesses.
Overall, Sitechecker.pro scores highly in ease of use, customer support, value for money and functionality making it a solid choice for digital marketing agencies and website owners looking to optimise their site’s SEO performance.
#13. DeepCrawl or Lumar
DeepCrawl, now known as Lumar, is a sophisticated SEO tool designed for deep website analysis and optimisation.
It excels in reporting and auditing, offering a suite of features to uncover and address technical SEO issues, optimise site performance and enhance visibility in search engine results.
DeepCrawl provides comprehensive website audits, data visualisation, competitor analysis and indexability assessments, making it invaluable for SEO professionals and website owners looking to improve their site’s structure, content and overall health.
DeepCrawl’s capability to handle websites of any size and its detailed overview of site architecture and internal linking help users identify critical issues like broken links, duplicate content and missing meta tags.
Its advanced reporting features allow for generating customisable reports highlighting specific concerns.
This makes it easier for users to prioritise and address the most significant issues, improving their website’s performance and organic search visibility.
Plans & Pricing
Pricing for DeepCrawl varies and is designed to accommodate different needs, from smaller websites to larger enterprises requiring a more comprehensive SEO solution. The tool is recognised for its user-friendly interface, scalability and ability to provide actionable insights.
However, it’s worth noting that DeepCrawl can be costly for small businesses and there may be a learning curve for new users.
Despite these considerations, DeepCrawl’s specialised focus on technical SEO audits and website optimisation sets it apart from other tools in the market.
#14. LinkResearchTools
LinkResearchTools (LRT) stands out as a premier SEO tool that excels in both backlink audits and competitive analysis, making it invaluable for SEO professionals aiming to enhance their website’s visibility and ranking.
With its comprehensive backlink analysis capabilities, LRT provides detailed insights into your website’s backlink profile, offering features such as backlink audits, link disavow support, link checking and monitoring and competitor research.
These tools are designed to help you identify and mitigate potential risks associated with your backlink profile, ensure the health of your site’s link structure and monitor your competitors’ strategies.
LRT’s unique selling point lies in integrating data from over 25 sources, combining them to offer a rich and precise backlink profile analysis.
This depth of data ensures that users have access to a broad spectrum of link data for more accurate and comprehensive evaluations.
The benefits of using LRT extend beyond just data aggregation; the tool employs advanced SEO techniques, including a machine learning AI for unnatural link detection and unique metrics like Link Detox Risk, to assess the risk associated with your links and guide your link-building strategies accordingly.
However, excellence comes at a cost. LRT is a paid tool with pricing plans that cater to different needs and scales of operations.
Plans & Pricing
For individual websites and small businesses, the cost may be a significant consideration, but the investment is justified by the tool’s comprehensive features and the potential ROI through improved SEO performance.
LRT is an invaluable asset for SEO professionals focused on backlink audits and competitive analysis.
Its blend of comprehensive data, advanced analysis techniques and user-friendly recommendations make it a top choice for those looking to optimise their website’s backlink profile and outperform competitors.
While it is a paid service, the breadth and depth of features offered make it a worthwhile investment for serious SEO endeavours.
#15. Raven Tools
Raven Tools has a comprehensive toolkit designed to cater to various needs, including reporting and auditing.
This platform is particularly notable for its extensive suite of over 45 advanced SEO tools and SEM data to boost marketing campaigns’ performance.
With features like website audits that cover 17+ major types of on-page errors, unlimited keyword research capabilities and social media management and reporting, Raven Tools offers a robust solution for managing SEO, social media conversations and online advertising campaigns.
The platform is versatile and suitable for small to midsize digital marketing agencies, freelancers and in-house marketers.
It excels in reporting and audit functions, providing detailed, easy-to-understand reports and insights that can help identify and fix site issues, track keyword rankings and monitor competitor strategies.
The ability to generate white-label reports adds a layer of professionalism, making it an ideal choice for agencies looking to present data to clients in a branded format.
Plans & Pricing
Raven Tools is a paid service, with its pricing structure designed to accommodate various needs. The Basic plan starts at $89 per month (with discounts available for annual prepayments), offering a comprehensive range of functionalities, including website tracking, auditing and keyword rankings tracking.
A free version is also available for those looking to explore its capabilities, albeit with limited features. Users can also benefit from a free trial to get a hands-on experience before committing to a subscription.
For those searching for an all-in-one SEO and marketing reporting tool, Raven Tools’ combination of extensive features, ease of use and affordability make it a compelling option.
Whether you’re managing multiple clients or need a reliable solution for your in-house marketing efforts, Raven Tools provides a scalable and efficient platform to support your digital marketing strategy.
#16. AuthorityLabs
AuthorityLabs is a robust SEO software designed to drive significant traffic to websites by providing essential SERP data.
This platform is especially beneficial for SEO specialists, digital marketing agencies and in-house SEO teams looking to scale their keyword universe with consistent, accurate and reliable data.
AuthorityLabs excels in rank tracking, offering features like mobile and local search tracking, link management, keyword tracking and competitor analysis.
It integrates with Google Analytics for comprehensive traffic insights and supports various user and revenue management tasks.
Its ability to perform A/B testing and content management further enhances its utility as a comprehensive SEO tool.
Plans & Pricing
AuthorityLabs offers a free trial to get started and has a starting price of $49 per month.
The platform caters to businesses of all sizes, providing API support and support 24/7 through live representatives and during business hours.
Its features achieve an 87% score, indicating high functionality and user satisfaction.
The pricing plans cater to various needs, ranging from the Plus plan for $49 per month to the Enterprise plan at $450 per month, each offering an array of features designed to optimise your SEO strategy effectively.
Given its focus on delivering accurate rank tracking and SERP data alongside a user-friendly interface, AuthorityLabs is ideal for those who need reliable SEO data for optimisation purposes.
Its comprehensive feature set and scalable pricing options make it a valuable tool for improving website performance in search rankings.
#17. Google Search Console
Google Search Console is an essential tool for any business aiming to enhance its online visibility. This tool acts as a direct line of communication with Google, allowing you to see how the search engine views your site.
With Google Search Console, you can monitor your site’s performance in Google Search results, checking which queries bring users to your site.
It also alerts you to any issues that might affect your rankings, such as security threats or indexing problems, and provides actionable advice on how to solve them. For businesses looking to optimise their website and increase their web traffic, mastering Google Search Console is a must.
Plans & Pricing
Google Search Console is a free tool offered by Google. There is no cost associated with using this platform, making it accessible to businesses of all sizes. It is especially beneficial for small businesses and startups looking to optimise their sites without a significant initial investment.
#18. Semrush
Semrush is one of the best SEO tools for small businesses looking to enhance their online visibility and develop a digital marketing strategy. This SEO tool provides extensive keyword research capabilities, allowing you to discover relevant keywords that drive traffic to your site.
Semrush’s site audits evaluate your website’s SEO health, identifying areas for improvement to boost your search engine rankings. The tool’s competitor analysis gives you valuable insights into your competitors’ strategies, helping you stay one step ahead.
For content creation, Semrush’s content optimisation tools suggest improving your content to rank better in search engine results pages.
Implementing Semrush can significantly enhance your SEO strategy, ensuring you target the most effective keywords and optimise every aspect of your site for search engines.
Plans & Pricing
SEMrush offers different pricing plans tailored to various needs. The entry-level plan starts at $108.33 per month with annual billing or $129.95 per month with month-to-month billing. It provides a wide range of features but at a higher cost compared to some competitors.
Additional plans like the Guru plan at $199.95 per month and the Business plan at $499.95 per month offer more advanced features and capabilities for businesses with specific requirements.
#19. Screaming Frog
Screaming Frog is a great SEO tool for small businesses focusing on technical SEO audits. This software crawls website URLs efficiently, identifying common SEO issues that could hinder your website’s performance in search engine results.
By using Screaming Frog, you can ensure that your site is free from technical issues that could impact your search engine visibility. It’s especially useful for detailed checks of new or updated content, ensuring every page is optimised before it goes live.
Screaming Frog’s ability to provide an overview of your site’s SEO health makes it an indispensable tool for small businesses committed to improving their search rankings and ensuring optimal website performance.
Plans & Pricing
Screaming Frog offers a free version that allows you to crawl up to 500 URLs per project. The paid version, called the SEO Spider licence, costs $259.78 per year and removes the URL limit, providing access to advanced features.
#20. Ahrefs
Ahrefs is a powerful SEO and marketing tool that uses Big Data to provide small businesses with valuable insights. Known as one of the best SEO tools, Ahrefs excels in backlink analysis, offering detailed reports on who links to your site and the quality of those links.
This is crucial for building a strong link profile and improving search engine rankings. The tool also shines in competitor analysis, helping you understand your competitors’ SEO strategies and uncover opportunities for your own SEO tactics.
With its keyword research tool, Ahrefs provides extensive keyword ideas and search volume data, enabling you to target the most relevant keywords for your content creation. For small businesses, Ahrefs is valuable for enhancing search engine visibility and driving more traffic to your site.
Plans & Pricing
Ahrefs offers four pricing plans tailored to different needs:
- Lite Plan: $79 per month. It offers basic features like site auditing, keyword research and backlink checking.
- Standard Plan: $159 per month. It is suitable for small—to medium-sized businesses needing more extensive SEO features, including historical data and more report capabilities.
- Advanced Plan: $319 per month with higher-tier plans that are geared towards SEO professionals and larger agencies that manage multiple clients.
- Enterprise Plan: This plan costs $799 per month and offers even more user seats, higher data limits and advanced features.
#21. Google Trends
Google Trends is a free tool that significantly benefits understanding search trends over time. Analysing search volume data helps small businesses identify timely and relevant keywords for content creation.
This SEO tool is essential for tracking the popularity of search queries. It allows you to align your content with current interests and maximise engagement. Google Trends also provides insights into regional search trends, which can be vital for local SEO strategies.
By using this tool, you can stay ahead of search engine optimisation trends and ensure that your content remains relevant and effective. Incorporating Google Trends into your SEO strategy can enhance your search engine visibility and boost your overall digital marketing efforts.
Plans & Pricing
Google Trends is a free tool provided by Google. There is no cost to use this service, making it accessible for businesses of all sizes. It is especially useful for small businesses and startups looking to gain insights into market trends without the financial burden of premium tools.
#22. Google Keyword Planner
Google Keyword Planner is a valuable tool for both Google Ads campaigns and organic search optimisation. It helps small businesses find the right keywords by providing insights into search volumes and competition levels.
By entering specific keywords or phrases related to your business, you can discover how often they are searched and how competitive they are. This aids in selecting targeted keywords for effective digital marketing strategies.
This tool is invaluable for content creation. It allows you to focus on relevant keywords that can drive the right traffic to your site.
Utilising Google Keyword Planner ensures that your SEO efforts are built on solid, data-driven keyword choices, enhancing your search engine visibility and optimising your search engine results.
Plans & Pricing
Google Keyword Planner is a free tool provided by Google within the Google Ads platform. Access to the tool itself is free, making it an excellent resource for businesses of any size, especially small businesses looking to conduct keyword research without investing in premium SEO tools.
#23. SE Ranking
SE Ranking is one of the best SEO tools for small businesses due to its versatility and cost-effectiveness. This SEO software monitors keyword rankings, performs detailed website audits and conducts competitor analysis.
Its user-friendly interface makes it accessible for business owners, even those with limited SEO knowledge. It enables them to efficiently track their search engine rankings and understand the SEO health of their websites.
SE Ranking’s ability to perform extensive keyword research and backlink analysis further adds to its appeal as a tool for improving online visibility.
For small businesses looking to enhance their digital marketing strategy without breaking the bank, SE Ranking offers a powerful yet affordable solution for you.
Plans & Pricing
SE Ranking offers several pricing plans tailored to different needs:
- Basic Plan: $39 per month that can target individual users and small businesses, offering basic features necessary for routine SEO tasks.
- Pro Plan: $89 monthly for growing businesses and freelancers managing multiple projects. It also provides more tools and higher limits.
- Enterprise Plan: $189 per month. This plan is best suited for SEO agencies and large enterprises with extensive needs, offering the highest limits and full feature access.
These pricing tiers provide varying levels of access to SE Ranking’s SEO tools, allowing small businesses to choose a plan that aligns with their specific requirements and budget constraints.
#24. Surfer SEO
Surfer SEO provides real-time SEO suggestions that help you craft content perfectly tailored to rank high in search engine results pages.
As you write or edit your content, Surfer compares it against top-performing pages in your niche, highlighting key optimisations that can enhance your page’s relevance and authority.
This tool aligns your content with proven SEO tactics, ensuring that every element, from keyword density to structure, matches or exceeds industry standards.
Surfer SEO offers an invaluable service for small businesses looking to elevate their content creation strategy. It turns generic content into optimised, competitive web pages that stand out in search results, driving more targeted traffic to your site.
Plans & Pricing
Surfer SEO offers three pricing plans tailored to different business needs and budgets:
- Basic Plan: $59 per month or $49 per month if billed annually, this plan provides access to core features like the SERP Analyzer and Content Editor but with limitations on usage.
- Premium Plan: $99 per month or $79 per month if billed annually. This plan is perfect for more intensive users, such as SEO professionals and growing businesses. It offers increased query limits and access to additional features, such as the Audit tool.
- Business Plan: Custom pricing based on business needs, best suited for agencies and large businesses needing extensive functionality and the highest limits for queries and projects.
Each plan includes a 7-day free trial and a 14-day money-back guarantee. Customers can save up to 20% by opting for annual billing instead of monthly.
#25. Google My Business
Google My Business is an essential free tool for managing your business’s online presence across Google, including Search and Maps. It boosts your local SEO and enhances your overall search engine visibility, making it easier for potential customers to find and interact with your business.
By verifying and updating your business information, you can help customers see accurate details like your business hours, location and services offered. Google My Business also allows you to engage with customers through reviews and posts and analyse traffic through Google Analytics integration.
This platform is a must-have for any small business aiming to strengthen its local marketing efforts and attract more customers from its immediate geographic area.
Plans & Pricing
Google My Business is a free platform provided by Google. There are no fees associated with creating or maintaining a GMB listing, making it an exceptionally cost-effective tool for enhancing online presence, especially for small businesses.
#26. Yoast SEO
Yoast SEO simplifies the management of essential SEO elements on WordPress sites, making it one of the top SEO tools for small businesses. This powerful plugin helps you effectively manage meta tags, ensuring each page and post is optimally set up to meet search engine guidelines.
It also enhances content readability by providing real-time feedback, which is important for keeping your text engaging and easy to understand.
Yoast SEO guides you through optimising your content with targeted keywords, ensuring that your pages are more likely to rank higher in search engine results pages.
For small businesses looking to take control of their own SEO with a user-friendly tool, Yoast SEO is an invaluable resource that helps ensure your site meets the best SEO standards.
Plans & Pricing
Yoast SEO offers a free and a premium version. The free version includes basic SEO tools, such as title and meta description templating and readability checks.
The premium version, Yoast SEO Premium, provides additional features such as Ai-optimised SEO titles and meta descriptions, optimisation for up to 5 keywords per page, automatic redirects, real-time suggestions for internal links and 24/7 support.
The pricing for Yoast SEO Premium starts at $89 for one website per year, making it a valuable investment for small businesses looking to enhance their SEO efforts.
#27. Moz Pro
Moz Pro offers a suite of SEO tools that cater to the diverse needs of growing small businesses. This all-in-one platform facilitates everything from extensive keyword research and search engine rankings tracking to in-depth link building and detailed site audits.
With Moz Pro, you can easily identify SEO opportunities and monitor your site’s performance, helping you to fine-tune your digital marketing strategies. The tool’s ability to provide insights into competitor analysis is particularly valuable, enabling you to stay one step ahead in your market.
Moz Pro is ideal for small businesses aiming to expand their online presence, providing all the necessary tools to boost search engine visibility and drive more meaningful traffic to their sites.
Plans & Pricing
Moz Pro uses a subscription-based pricing model with several tiers to accommodate different needs and budgets. The pricing structure includes:
- Moz Standard Plan: $79 per month (annual plan) or $99 per month (monthly plan). It includes basic tools for site tracking, keyword research and link building.
- Moz Medium Plan: $143 per month (annual plan) or $179 per month (monthly plan). Offers a larger allowance for keyword reports and campaigns and includes branded reports, which is ideal for businesses ready to expand their SEO efforts.
- Moz Large Plan: $239 per month (annual plan) or $299 per month (monthly plan). These plans are suitable for larger businesses or agencies that manage multiple clients.
- Moz Premium Plan: $479 per month (annual plan) or $599 per month (monthly plan). Offers the highest allowances for campaigns and reports and access to more advanced features.
#28. Ubersuggest
Neil Patel’s Ubersuggest is a standout SEO tool that offers small businesses an affordable way to enhance their digital marketing strategy.
It provides extensive keyword research and delivers a wide array of keyword suggestions that help you target relevant keywords to optimise your content and boost your search engine rankings.
Alongside this, Ubersuggest’s SEO audit reports can pinpoint areas where your website needs improvement, such as page speed and meta descriptions, to enhance your overall SEO health.
The tool also features competitive analysis, allowing you to gauge where you stand against your competitors in terms of backlink strength and keyword optimisation.
Plans & Pricing
Ubersuggest uses a tiered pricing model that includes both free and paid plans. This structure allows businesses of different sizes and budgets to access its features:
- Individual Plan: $120 for a lifetime subscription, suitable for entrepreneurs and small businesses managing 1-3 websites. It includes more daily searches, keyword and content ideas and historical data.
- Business Plan: $200 for a lifetime subscription, ideal for small and medium businesses managing up to 7 websites.
- Enterprise Plan: $400 for a lifetime subscription, great for large businesses and agencies managing up to 15 websites. Aimed at larger businesses or agencies that need the highest limits and the most advanced features, including team and client management.
#29. Rank Math
Rank Math is a powerful SEO plugin for WordPress users that streamlines web content optimisation. It provides built-in suggestions based on SEO best practices, which helps even those new to SEO easily enhance their website’s search engine visibility.
Rank Math integrates seamlessly with Google Schema markup, improving how search engines interpret and display your content in search results. This feature is especially beneficial for appearing in rich snippets and achieving better engagement rates.
The tool’s user-friendly interface and real-time insights into how your content performs SEO-wise make it an essential addition to any small business’s toolkit. With Rank Math, enhancing your site’s SEO is straightforward, helping you to attract more targeted traffic efficiently.
Plans & Pricing
Rank Math offers both a free version and a premium version. The free version provides a solid set of SEO tools, including basic schema markup, SEO analysis and social media integration.
The premium version, starting at $59 per year for a single site, offers additional features such as advanced schema markup, automatic image optimisation and priority support.
The premium plans are priced competitively, making Rank Math an attractive option for small businesses looking to enhance their SEO efforts without breaking the bank.
#30. Serpstat
Serpstat is recognised as a growth hacking tool ideal for SEO, PPC and content marketing campaigns. It supports small businesses in enhancing their digital marketing strategies by offering keyword research capabilities.
These capabilities enable you to pinpoint relevant keywords that drive significant search traffic to your website.
With Serpstat, you can conduct extensive competitor analysis, which will provide insights into your competitors’ SEO tactics and help you refine your strategies to outperform them in search engine result pages.
The tool’s website audits also identify technical SEO issues, such as broken links and suboptimal meta descriptions, ensuring that your site adheres to the best SEO practices.
Serpstat is perfect to boost your search engine rankings and optimise your online marketing efforts, making it an essential tool for small businesses aiming to dominate their market niches.
Plans & Pricing
Serpstat offers several pricing plans tailored to different needs:
- Lite Plan: $69 per month with basic features like keyword research, search analytics and competitor analysis tools.
- Standard Plan: $149 per month, ideal for small businesses and growing marketing teams with additional features like historical data, extended limits on queries and projects and advanced reporting capabilities.
- Advanced Plan: $299 per month, ideal for large agencies and enterprises requiring extensive data analysis capabilities, with the highest limits and access to all features, including API access and team management tools
- Enterprise Plan: Custom pricing
Conclusion About The Best Free Or Paid SEO Reporting And Audit Tools
Finding the right SEO tools for your business comes down to what you need and what you’re trying to achieve. There are many options out there, each with its own cool features.
But the key is to find the ones that fit your game plan. Think of it like shopping for the perfect pair of sneakers: you want them to look good, feel comfortable and not break the bank.
Before you pull out your wallet, though, check out the free trials many of these tools offer. It’s like taking the sneakers for a spin before buying them. This way, you can see if they help you improve your SEO game without spending a dime.
And when you find a tool that feels just right, you can think about spending the money. Just remember to peek at the pricing plans to pick the one that gives you the best bang for your buck.
Another smart move is to consider teaming up with the SEO services in Singapore. Sometimes, getting a crew of pros on your side can make all the difference.
They live and breathe SEO, so they’ve got the tricks and tools you might not even know about. Claim your free 30-minute strategy session (worth $1,000) today at Best SEO Singapore.
Frequently Asked Questions About The Best Free Or Paid SEO Reporting And Audit Tools
What Features Should I Look For In An SEO Reporting Tool?
When selecting an SEO reporting tool, important features include keyword tracking capabilities, competitor analysis, backlink monitoring and technical SEO audit features.
How Often Should I Conduct An SEO Audit?
The frequency of SEO audits can depend on various factors, including the website’s size, how often content is updated and how competitive the industry is. Generally, conducting a full SEO audit at least once or twice a year is recommended.
However, for dynamic websites or those in highly competitive sectors, more frequent checks (e.g., quarterly) may be beneficial to stay ahead of SEO issues and algorithm changes.
Can SEO Tools Help Me Understand My Competitors’ Strategies?
Yes. Many SEO tools offer competitor analysis features that can provide valuable insights into your competitors’ SEO strategies.
This includes information on the keywords they rank for, their backlink profiles, the structure of their content and their social media engagement.
Tools like SEMrush and Ahrefs are particularly well-regarded for their competitive analysis capabilities, helping users to identify opportunities and threats in their SEO strategy.
How Can I Improve My Website’s Speed For Better SEO Performance?
Improving website speed is crucial for SEO and can be achieved by optimising image sizes, leveraging browser caching, minimising redirects and using content delivery networks (CDNs). Tools like Google PageSpeed Insights can help identify specific areas for improvement.
What Role Does Mobile Optimisation Play In SEO?
Mobile optimisation is essential for SEO, affecting user experience, engagement and site rankings, especially after Google’s mobile-first indexing update. Ensuring your website is responsive and loads quickly on mobile devices can significantly impact your SEO success.
