Searching online has become the primary method people use to find products or services, making search engines a crucial source of organic traffic.
Optimising a website for search engines increases its visibility, enhances user experience, and significantly boosts the likelihood of attracting potential customers or audiences.
With numerous options available, determining which website builder is best for SEO. Here, we explore the ten best website builders for SEO, highlighting their key features and capabilities.
1. Wix – Best For Comprehensive SEO Tools
Wix is considered one of the best DIY website builders for SEO. It is renowned for its user-friendly interface and extensive customisation options. It offers powerful SEO tools, including the AI-powered Wix SEO Wiz, which provides a personalised SEO plan based on your site’s needs.
Wix supports mobile optimisation, a crucial factor for search engine rankings, and allows for separate editing of mobile and desktop versions. Its SEO dashboard breaks down tasks into actionable steps, making it easy for beginners to optimise their site for search engines.
Key Features:
- AI-powered SEO Wiz
- Mobile Optimisation
- Comprehensive SEO tutorials
- Extensive app market
2. Squarespace – Best For Design And SEO Integration
Squarespace is a top choice for those seeking beautiful, design-focused websites with robust SEO capabilities. It includes essential SEO features like custom URLs, automatic markup, and an accessible SEO panel.
Squarespace integrates with Google Search Console, providing insights into how users find your site. It also offers excellent social media integration, enhancing your site’s visibility.
Key Features:
- Custom URLs and automatic markup
- Integration with Google Search Console
- Strong social media and email marketing tools
- Intuitive SEO panel
3. WordPress.com – Best For Bloggers And Yoast SEO Users
WordPress.com is highly popular among bloggers and those familiar with SEO. Its integration with the Yoast SEO plugin offers detailed insights and suggestions, helping you optimise every aspect of your site.
WordPress supports custom URLs and meta descriptions and is highly customisable, making it ideal for those who want more control over their SEO strategy.
Key Features:
- Integration with Yoast SEO
- Customisable meta descriptions and URLs
- Large user community and support resources
- Flexible and scalable
4. Shopify – Best For Ecommerce SEO
Shopify excels in providing robust SEO features tailored for ecommerce sites. It integrates with SEO tools like Semrush and offers automatic sitemaps and meta tags.
Shopify’s Ecommerce Booster add-on provides a clear optimisation plan, including an AI description editor and image optimisation tools. However, it relies heavily on third-party apps for advanced SEO capabilities (Website Builder Expert).
Key Features:
- Ecommerce-specific SEO tools
- Integration with Semrush
- Automatic sitemaps and meta tags
- Extensive app market
5. SITE123 – Best For Beginners With SEO Audit Tool
SITE123 is a user-friendly website builder with a strong focus on SEO. It includes an SEO audit tool that provides a score and actionable recommendations. SITE123 supports meta tags, sitemaps, and multilingual sites, making it a great option for beginners looking to optimise their site without hassle.
Key Features:
- Built-in SEO audit tool
- Easy-to-use interface
- Supports multilingual sites
- Basic ecommerce functionality
6. Weebly – Best For User-Friendly SEO Setup
Weebly offers an intuitive website builder with built-in SEO guides and customisable meta descriptions. It is ideal for users looking for a straightforward, user-friendly platform to build an SEO-friendly website. Weebly’s mobile-responsive designs and comprehensive tutorials help improve search engine visibility.
Key Features:
- User-friendly interface
- Built-in SEO guides
- Mobile-responsive templates
- Easy customisation
7. GoDaddy – Best For Quick Setup And Basic SEO
GoDaddy is known for its ease of use and quick setup, making it a good choice for new website builders. It includes essential SEO features like Google Analytics integration and keyword research guidance. However, compared to other builders, SEO customisation options are somewhat limited.
Key Features:
- Google Analytics integration
- Keyword research guidance
- Easy setup and use
- Basic SEO features
8. Hostinger – Best For Budget-Friendly SEO Features
Hostinger offers a cost-effective solution with advanced SEO features. It supports on-page optimisation, meta tags, and Google Search Console integration. Hostinger’s affordable plans make it an excellent choice for those looking to optimise their site on a budget.
Key Features:
- Advanced SEO tools
- Affordable pricing plans
- Google Search Console integration
- On-page optimisation
9. Gator By HostGator – Best For Basic SEO And Blogging
Gator provides essential SEO features, such as meta tags, keyword optimisation, and an automatic sitemap generator. It is user-friendly and includes responsive design templates, allowing you to make a mobile-friendly website easily. Gator is suitable for users looking for a straightforward platform with basic SEO capabilities.
Key Features:
- Meta tags and keyword optimisation
- Automatic sitemap generator
- Responsive design templates
- Easy-to-use interface
10. Duda – Best For Advanced SEO And Agencies
Duda stands out with its advanced SEO features, including automated site migration, structured data, and custom URL structures. It is particularly suitable for agencies and web professionals who need powerful SEO tools and extensive customisation options.
Key Features:
- Automated site migration
- Structured data support
- Custom URL structures
- Advanced SEO capabilities
How To Choose The Right Website Builder For SEO
Choosing the right website builder for SEO involves evaluating several key factors to ensure your website will rank well in search engine results. Here’s a guide to help you make the right decision:
Seo Features And Tools
- Essential SEO Elements: Look for website builders that offer built-in SEO tools, such as the ability to edit meta descriptions, meta tags, and alt text for images. These elements are crucial for optimising your site’s search engine performance.
- Advanced SEO Capabilities: Ensure the builder supports advanced SEO features like schema markup, canonical tags, and 301 redirects. These tools help search engines understand your content better and prevent duplicate content issues.
- Keyword Research and Optimisation: Some builders, like Wix and Shopify, integrate with keyword research tools and offer AI-powered SEO suggestions. These features can significantly enhance your SEO strategy by identifying and implementing relevant keywords.
Mobile Optimisation
Since search engines prioritise mobile-friendly sites, choose a builder that offers responsive design templates or separate mobile editing capabilities. Wix and Squarespace are notable for their strong mobile optimisation features.
Page Speed
Fast-loading websites rank better on Google and other search engines. They also provide a better user experience. Opt for builders that optimise for speed by using Content Delivery Networks (CDNs) and efficient coding practices. Check reviews and performance tests to see how well the builders perform in this area.
Ease Of Use And Customisation
A good website builder should be easy to use, especially for beginners. Drag-and-drop editors, intuitive navigation, and comprehensive tutorials are essential. Wix and SITE123 are known for their user-friendly interfaces.
The ability to customise your site’s layout, design, and SEO settings is crucial. Some builders offer extensive customisation capabilities, making them ideal for users who need more control over their site’s appearance and functionality.
Integration With Seo Tools
You need to track your website’s performance and gain insights into visitor behaviour. Thus, choose a website builder that supports easy integration with Google Analytics.
Builders like Squarespace and Wix directly integrate with Google Search Console, providing valuable data on how your site appears in search results and identifying any issues that need fixing.
E-Commerce Capabilities
If you plan to run an online store, ensure the builder offers robust e-commerce features and integrates with SEO tools tailored for e-commerce. Shopify is particularly strong in this area, offering advanced e-commerce SEO tools and integrations.
Support And Resources
Look for builders that provide comprehensive SEO guides, tutorials, and customer support. Wix and Squarespace offer extensive resources and support to help users optimise their sites effectively.
Cost And Plans
Consider the cost of the website builder, including whether it offers a free plan or a trial period. Compare the features included in different pricing tiers to ensure you get the best value for your money.
Conclusion About Best Website Builder For SEO
Selecting the right website builder for SEO is essential for establishing a strong online presence and achieving high search engine rankings.
Whether you choose Wix for its comprehensive SEO tools, Squarespace for its design and SEO integration, WordPress.com for its extensive customisation, or Shopify for its robust e-commerce features, each platform offers unique benefits to help you optimise your site effectively.
However, navigating the complexities of SEO and web design can be challenging. This is where Best Marketing Agency (formerly Best SEO Marketing) can make a significant difference. Our expert team offers comprehensive web design and SEO services tailored to your needs.
We specialise in creating SEO-friendly websites that not only look great but also perform exceptionally well in search engine rankings. Schedule a free consultation today!
Frequently Asked Questions About Best Website Builder For SEO
Can I Optimise My Site For SEO Without Coding Knowledge?
Absolutely. Most website builders, including Wix, Squarespace, and SITE123, offer user-friendly interfaces and tools to optimise your site for SEO without any coding knowledge. They provide step-by-step guides and SEO wizards to assist you.
How Important Is Site Speed For SEO?
Site speed is very important for SEO as it directly affects user experience and rankings. Website builders like Wix and Squarespace optimise for speed, but it’s also essential to use tools like CDNs and efficient coding practices to ensure fast load times.
Can I Use Free Plans To Build An SEO-Friendly Website?
Yes. Some website builders offer free plans with basic SEO features. However, for more advanced SEO tools and capabilities, you may need to upgrade to a paid plan. Builders like Wix and SITE123 provide free plans with essential SEO tools, but their premium plans offer more advanced options.
What Role Does Content Play In SEO With Website Builders?
Content is crucial for SEO as search engines prioritise relevant, high-quality content. Most website builders offer tools to help you create and optimise content, including keyword integration, meta descriptions, and content analysis features.
