Link building is a critical aspect of SEO that can improve your website’s visibility and search engine rankings. Using the best SEO link-building tools can simplify the process, making it more efficient and effective.
These tools help identify link opportunities, manage outreach and analyse backlink profiles, ensuring you build high-quality links that boost your site’s authority.
In this guide, we’ve selected the top 13 link-building tools based on their features, pricing and user reviews. Each tool offers unique advantages to meet various marketing needs and budgets, helping you enhance your digital marketing strategy.
#1. Semrush
Semrush is one of the best SEO link-building tools available today. It provides a toolkit for link analysis, building and monitoring, ensuring that every aspect of your link-building strategy is covered.
With Semrush, you can effortlessly track your link-building progress and delve into the strategies of your competitors. This insight allows you to identify what works and what doesn’t, enabling you to optimise your approach for maximum effectiveness.
Semrush offers the features you need to succeed in the competitive digital landscape, whether you’re just starting or looking to enhance your existing link-building campaigns.
Pros
- With one of the largest backlink databases on the market, Semrush provides detailed insights into your backlink profile and that of your competitors, offering accurate analytics crucial for effective link-building strategies.
- Semrush provides high-quality backlinks data, which is essential for effective link-building strategies.
- Semrush includes a built-in outreach tool that streamlines the process of finding prospects, preparing outreach sequences and monitoring campaigns, saving time and effort in link-building endeavours.
Cons
- Semrush can be quite expensive, especially for small businesses or individual marketers. The cost might be prohibitive for those who are just starting out or have limited budgets.
- Each Semrush plan is limited to a single user, with additional costs for extra users, which can be a drawback for teams requiring multiple users to access the platform.
- While Semrush offers a free plan, its features are limited and users need to upgrade to a paid plan for full access, which might deter some users from fully exploring the tool’s capabilities.
Pricing
Semrush offers several pricing tiers to accommodate different user needs and budgets:
- Pro Plan: Ideal for freelancers, startups and in-house marketers with a limited budget. The plan includes basic tools for SEO, PPC and SMM projects, costing around $129.95 per month.
- Guru Plan: Designed for SMBs and growing marketing agencies, this plan offers extended limits and features like historical data and content marketing tools, priced at $249.95 monthly.
- Business Plan: This plan is best suited for agencies, E-commerce projects and businesses with extensive web presence. It costs $499.95 monthly and includes advanced features such as a Share of Voice metric and API access.
Each plan has a free trial option, allowing users to test the features before committing to a subscription. Also, annual subscriptions offer significant savings over monthly plans.
#2. Ahrefs
Ahrefs is an SEO link-building tool renowned for its ability to unearth link prospects and scrutinise the quality of backlinks with precision. Ahrefs helps you identify and fix broken links, ensuring the health and credibility of your backlink profile.
This tool makes it easier to find high-quality link opportunities, which is essential for driving organic traffic and improving search engine rankings.
Suppose you’re aiming to build high-quality links and fortify your SEO strategy. In that case, Ahrefs provides an extensive database and sophisticated analytics to help you navigate the complex link-building landscape, enhance your outreach campaigns and boost your site’s domain authority.
Pros
- Ahrefs boasts one of the most extensive backlink databases in the SEO industry. It is updated with fresh data every 15-30 minutes, ensuring users receive the most current information on their own and their competitors’ backlink profiles.
- Ahrefs provides deep insights into backlinks, including anchor text distribution, dofollow vs. nofollow links and the context in which links appear. This helps users better understand the quality and relevance of links, enhancing their link-building strategies.
- Ahrefs’ site audit feature helps identify technical SEO issues and provides recommendations for improving a website’s overall health, which can indirectly impact link-building efforts.
- Ahrefs excels in competitive analysis, allowing users to see where competitors are gaining their backlinks from and identify similar opportunities for themselves, a critical feature for effective link building.
Cons
- Ahrefs has a large number of features, which can be overwhelming for beginners. It requires a significant learning curve to fully utilise its capabilities.
- Ahrefs has fewer ready-to-use integrations with other services compared to some competitors, which may limit its flexibility for certain workflows.
- Depending on the plan, the number of user seats can be limited, which might not be ideal for larger teams or agencies that need multiple team members to access the platform simultaneously.
- Some users have reported occasional inaccuracies in Ahrefs’ data, such as rankings and alerts for competitor backlinks, which may require cross-checking with other data sources.
Pricing
Ahrefs offers several pricing plans tailored to different types of users, from individuals to large enterprises:
- Lite Plan: Designed for solo marketers and provides the basic features needed for SEO and link building at $129 per month.
- Standard Plan: Offers more in-depth features and data, suitable for smaller teams and advanced marketers, priced at $249 per month.
- Advanced Plan: This plan is ideal for larger teams and agencies requiring more extensive data and user seats. It costs $499 per month.
- Enterprise Plan: Best for large businesses and agencies with extensive needs, including custom features and higher data caps, priced at $14,999 per month.
#3. Moz Link Explorer
Moz Link Explorer is one of the best SEO link-building tools for analysing your website’s backlink profile and identifying link opportunities. With a user-friendly interface, Moz makes the entire link-building process simple and efficient.
Key metrics such as Domain Authority (DA) and Page Authority (PA) help you evaluate referring domains’ quality and external links’ quality. This ensures that you focus on high-quality backlinks that enhance your site’s domain authority and search engine rankings.
This powerful tool allows you to find link prospects, conduct anchor text analysis and discover new link-building opportunities, making it essential to any successful link-building campaign.
Moz Link Explorer also supports your outreach efforts, helping you connect with relevant websites and potential link partners.
Pros
- Moz offers unique metrics like Domain Authority (DA) and Page Authority (PA), widely respected and used within the SEO community. These metrics help users quickly assess the potential value of a backlink from a specific website.
- The tool provides detailed information about inbound links, top pages, linking domains and anchor text, allowing for a thorough analysis of one’s own backlink profile and those of competitors.
- Link Explorer is part of the larger Moz suite, which integrates seamlessly with other Moz tools for keyword research, site audits and more, offering a holistic SEO toolset.
Cons
- While Moz updates its index regularly, some users have noted that the backlink data is not updated as frequently as some of the other leading competitors, which can be a drawback for those needing the most current data.
- While Moz offers keyword research capabilities, some users find it less robust than tools like Semrush and Ahrefs.
- Occasionally, Moz Link Explorer may report links that users cannot find, raising questions about the accuracy of the data.
Pricing
Moz Link Explorer is part of the Moz Pro suite, and pricing for Moz Pro, which includes Link Explorer, is structured as follows:
- Standard Plan: Suitable for entry-level marketers and small businesses, priced at $99 per month. It offers basic tools and limits on reports and queries.
- Medium Plan: Designed for growing businesses and professional marketers, this plan costs $179 monthly and increases limits significantly while offering more features.
- Large Plan: Aimed at large businesses and agencies, priced at $299 per month, it offers extended limits and additional features for SEO campaigns.
- Premium Plan: This plan is best for large enterprises and agencies requiring the maximum capacity and full features set. It costs $599 per month.
Moz offers a free 30-day trial for new users to explore the features before committing to a subscription. Annual billing options provide a discount over month-to-month payments.
#4. Majestic
Based on its extensive link intelligence data, Majestic provides one of the most detailed maps of the web, making it a valuable link-building tool for larger SEO campaigns. This tool’s unique metrics, such as Trust Flow and Citation Flow, offer deep insights into the quality and influence of backlinks.
These metrics help you understand how many links come from high-quality sources, which is crucial for developing effective link-building strategies.
Majestic’s backlink analytics allow you to track your link-building efforts, identify potential link-building opportunities and analyse the backlink profiles of competitors.
By using Majestic, you can ensure that your link-building outreach is targeted and effective, helping you build high-quality links that boost your site’s domain authority and organic traffic.
Pros
- Majestic boasts one of the largest link intelligence databases globally, providing a vast repository of link data invaluable for in-depth backlink analysis and competitor link profiling.
- Majestic offers unique metrics such as Trust Flow and Citation Flow, which help assess the quality and quantity of links pointing to a website. These metrics are particularly useful for understanding the influence and trustworthiness of linking domains.
- Unlike many other tools, Majestic provides access to historical link data, allowing users to track backlink profiles over time. This feature is essential for assessing how link-building strategies evolve and understanding lost or gained links.
- Majestic includes detailed visual maps of link profiles, which can help users quickly understand link relationships and network distribution. These visualisations are particularly helpful when presenting data to stakeholders or clients.
Cons
- Majestic does not include tools for managing outreach campaigns, which are essential for active link building. Users will need to use separate platforms for outreach and link acquisition.
- Access to more advanced features and larger data allowances can be quite expensive, which might be prohibitive for smaller businesses or freelancers.
- The Lite and Pro packages only include one user account, which may not be suitable for teams or agencies.
- Understanding more advanced functions of Majestic can take time, especially for beginners, as the tool provides a vast amount of data and metrics.
Pricing
Majestic offers several pricing tiers to suit different types of users, from individuals to large agencies:
- Lite Plan: Ideal for beginners and light users who need basic link analysis features, priced at $49.99 per month. This plan includes access to fresh index data, but historical data is limited.
- Pro Plan: Aimed at professionals and small—to medium-sized businesses, this plan costs $99.99 per month and offers full access to fresh and historical indexes and more data and features.
- API Plan: Best suited for large SEO agencies and businesses that need to integrate Majestic data with their own applications or tools. Pricing starts at $399.99 monthly and offers extensive data access through the Majestic API.
#5. BuzzStream
BuzzStream transforms your link-building campaigns by seamlessly integrating research and outreach into one efficient platform.
This top-tier link-building tool excels at organising communication and tracking the progress of each link, ensuring that your link-building efforts are both effective and measurable.
With BuzzStream, you can easily manage your outreach campaigns, keeping track of emails, responses and follow-ups in one place. This systematic approach saves time and enhances the effectiveness of your outreach efforts, allowing you to build high-quality links more efficiently.
Whether you’re reaching out to potential link partners or managing ongoing link-building relationships, BuzzStream provides all the tools you need to succeed, making it one of the best SEO link-building tools for marketers focused on results.
Pros
- BuzzStream’s “Discovery” feature helps automate the process of finding relevant bloggers and influencers to pitch, saving time and effort.
- BuzzStream provides a centralised database where your entire team can collaborate on link-building projects, compare notes and oversee campaigns.
- BuzzStream makes it easy to manage and monitor all your email outreach and social media communications in one place, with features like scheduled reminders for follow-ups.
Cons
- While BuzzStream offers great tools for teams, the pricing can escalate quickly as you add more team members and require more advanced features, which might be a constraint for smaller organisations.
- BuzzStream tends to merge multiple URLs from the same domain into a single record, making it harder to track individual link opportunities.
- Campaign success heavily relies on email outreach, which can be a limitation if target contacts prefer other communication channels or if email deliverability issues arise.
Pricing
BuzzStream offers several pricing plans that cater to different sizes of teams and the scope of outreach efforts:
- Starter Plan: Priced at $24 per month, this plan is suitable for individuals or small teams just getting started with link building and outreach. It includes basic features such as link monitoring and email tracking for up to 1,000 contacts.
- Growth Plan: At $124 per month, this plan works well for small teams. It offers enhanced features like team collaboration tools and more extensive project and contact capacity (up to 25,000 contacts).
- Professional Plan: Designed for mid-sized teams, this plan costs $299 monthly and supports up to 100,000 contacts. It includes API access and advanced reporting features, making it ideal for more extensive outreach campaigns.
- Custom Plan: For large organisations or agencies needing more tailored solutions, BuzzStream offers custom plans at $999 per month. These plans include unlimited projects and users and up to 300,000 contracts.
BuzzStream also offers new users a free trial to explore its features before committing to a subscription, ensuring potential users can evaluate its suitability for their needs.
#6. HARO (Help A Reporter Out)
HARO is a unique and powerful tool in the realm of link building. It offers direct access to journalists and bloggers who can provide high-quality backlinks from reputable news sites and blogs.
By using HARO, you position yourself to respond quickly to media inquiries that align with your expertise, thereby increasing your chance of securing valuable media coverage.
This exposure enhances your site’s domain authority with high-quality backlinks and boosts your visibility and credibility within your industry.
HARO’s straightforward approach to connecting content creators with media opportunities makes it an essential link-building tool for businesses aiming to improve their search engine rankings and online presence through effective public relations and outreach campaigns.
Pros
- Beyond link building, HARO offers the potential for substantial media exposure. Responding to queries from journalists can lead to mentions in major publications, increasing brand visibility and credibility.
- HARO sends out queries covering a wide range of topics and industries three times a day, providing numerous opportunities for businesses and experts to find relevant inquiries that match their expertise.
- HARO offers a more budget-friendly alternative for those looking to gain backlinks without the high costs associated with traditional PR agencies or paid link-building campaigns.
Cons
- Given the popularity of HARO, responses to journalists’ queries can be highly competitive, especially for top-tier media outlets. Standing out among the numerous replies can be challenging.
- If not used strategically, HARO can lead to low-quality backlinks from irrelevant or low-authority websites, which may not provide much value for SEO.
- Sifting through multiple queries daily and crafting thoughtful, relevant responses that stand out requires a significant time investment, which might not always result in a successful placement.
Pricing
HARO offers several subscription plans, each catering to different needs and budgets:
- Basic Plan: This free plan provides access to media opportunities thrice daily via email. It’s a good starting point for individuals or small businesses looking to explore the potential of HARO.
- Standard Plan: Priced at $19 per month, this plan includes keyword alerts, which help users filter the queries to match their expertise or niche more effectively, saving time and increasing the chances of a relevant match.
- Advanced Plan: At $49 per month, this includes more features such as creating more keyword alerts, access to a headshot on your profile for higher visibility, and phone support.
- Premium Plan: For $149 per month, this plan offers the maximum number of keyword alerts, text alerts for real-time matching and an enhanced profile, making it suitable for users or businesses serious about maximising their use of HARO for PR and link-building.
#7. Pitchbox
Pitchbox is a premier link-building tool renowned for its effectiveness in influencer outreach and content marketing. This platform excels by automating and streamlining the outreach process, from identifying potential link partners to sending follow-up communications.
With Pitchbox, you can use powerful tools to connect with influencers, site owners and bloggers who are crucial to your link-building efforts.
The automated workflows significantly reduce the time and effort required to conduct successful outreach campaigns, allowing you to focus on creating connections that lead to high-quality backlinks.
Pitchbox can optimise your outreach process, making it a top choice for marketers who want to enhance their link-building strategies efficiently and precisely.
Pros
- Pitchbox allows you to manage your entire link-building outreach process in one place, from finding prospects to sending personalised emails and tracking responses.
- Pitchbox offers customisable outreach templates that help you craft personalised pitches to potential link partners, saving time and effort.
- Pitchbox provides detailed metrics and reports on your link-building campaigns, allowing you to track performance, identify successful strategies and make data-driven decisions.
- Pitchbox integrates with popular SEO tools like Ahrefs and Majestic, enabling you to use their data within the Pitchbox platform.
Cons
- Pitchbox’s pricing structure can be on the higher end, which might make it less accessible for freelancers, small businesses or those just starting with SEO and link building.
- While Pitchbox is powerful, its wide array of features and settings can be overwhelming for beginners or smaller teams who may not need such advanced functionalities.
- The effectiveness of Pitchbox is heavily reliant on email as the primary form of communication. In scenarios where email might not be the best engagement tool, users may find the platform less effective.
- Due to its sophisticated nature, a notable learning curve is involved when starting with Pitchbox. New users may require time and training to fully utilise the platform’s capabilities.
Pricing
- Professional Plan: $495 per month, suitable for small teams
- Enterprise Plan: $1,350 per month, with additional features and support for large-scale link-building campaigns
The exact pricing for the Pro and Enterprise plans is not publicly available and requires contacting Pitchbox’s sales team for a custom quote.
#8. Serpstat
Serpstat is an all-encompassing SEO tool that provides extensive features, from keyword research to backlink analysis. Its integrated approach makes it one of the best link-building tools, ideal for identifying new link-building opportunities and monitoring the health of existing backlinks.
With Serpstat, you can delve into a database that not only helps uncover potential link prospects but also evaluates the quality of these links.
The tool’s ability to track changes in your backlink profile and assess the impact of your link-building campaigns on your search engine rankings is invaluable.
Whether you’re looking to enhance your SEO strategy or streamline your link-building process, Serpstat offers a platform that effectively supports and drives your link-building efforts.
Pros
- Serpstat is celebrated for being a SEO tool that focuses on link building and integrates keyword research, SERP analysis, website audits and competitor analysis. This multifunctionality makes it an excellent option for users looking to manage multiple aspects of SEO from a single platform.
- Serpstat provides detailed backlink analysis tools that help users track their backlinks, analyse the backlink strategies of their competitors and identify potentially harmful links that might require removal or disavowal.
Cons
- While Serpstat is an all-in-one tool, some specific features, such as link-building functionalities, may not be as deep or as those in specialised tools dedicated solely to link-building.
- In some cases, Serpstat’s data for smaller volume keywords may be inaccurate or non-existent compared to competitors, which can be a drawback for users requiring precise data for all keyword volumes.
Pricing
Serpstat structures its pricing into several tiers to cater to different user needs and budget levels:
- Individual Plan: This entry-level plan, priced at $59 per month, is ideal for individual users and small projects. It includes basic features like keyword research, site audit and backlink analysis capabilities.
- Team Plan: At $119 per month, this plan is suitable for small to medium-sized businesses with slightly higher volume and feature needs. It offers extended limits and more backlink analysis tools.
- Agency Plan: At $479 per month, this plan caters to larger businesses and agencies requiring advanced functionalities and higher data limits for extensive SEO campaigns.
Serpstat also offers a flexible discount system for longer-term subscriptions, with significant savings available for annual commitments compared to monthly payments. A free trial is available to test the basic functionalities before committing to a paid plan.
#9. Ninja Outreach
Ninja Outreach is a powerful tool for influencer and blogger outreach tailored to enhance your link-building strategy. It specialises in providing one of the most extensive databases for finding the right contacts, necessary for executing successful link-building campaigns.
With Ninja Outreach, you can easily access detailed profiles of influencers, bloggers and site owners, making finding link prospects that align with your SEO goals simpler.
This tool streamlines the entire outreach process, from searching for potential partners to contacting them, saving you valuable time and increasing your campaign’s effectiveness.
If you’re looking to boost your site’s domain authority and organic traffic through high-quality backlinks, Ninja Outreach offers the capabilities you need.
Pros
- Ninja Outreach offers features for blogger outreach, CRM and content creation, similar to Buzzsumo but with the added advantage of email outreach capabilities.
- Ninja Outreach is praised for its excellent customer support. Its friendly and accommodating team provides prompt and helpful assistance to users, enhancing the overall user experience.
- Users appreciate Ninja Outreach’s time-saving features, such as its ability to find relevant influencers quickly and efficiently. These features lead to more targeted outreach campaigns and better results.
- Ninja Outreach offers a knowledge base with articles, videos and templates that help users understand and effectively manage their outreach campaigns, providing valuable resources for optimising outreach strategies.
Cons
- Some users have reported that Ninja Outreach loads slowly, especially when handling a large volume of data or emails, which can impact user experience and efficiency.
- Ninja Outreach’s pricing, especially for the Flex beginner plan, may be considered quite expensive for solo bloggers and small businesses, potentially limiting its accessibility to users on a tight budget.
- While Ninja Outreach allows users to send email campaigns, they need to link their own email software, which can incur additional costs on top of the Ninja Outreach subscription, potentially adding financial burden for some users.
- Ninja Outreach does not support all social media platforms, restricting users to Twitter, Instagram and YouTube, which may limit the scope of outreach campaigns for users targeting other platforms.
Pricing
Ninja Outreach structures its pricing to accommodate different scales of use and needs:
- Bronze Ninja For Individuals: This plan is for small businesses and solopreneurs and costs $49 per month or $588 when billed annually.
- Silver Ninja For Professionals: At $99 per month or $1,188 when billed annually, this plan is aimed at professional marketers and small to medium-sized businesses.
- Gold Ninja For Businesses: At $199 per month or $2,388 when billed annually, this plan is tailored for large organisations and agencies that require extensive outreach capabilities and high-volume campaign management.
Each plan provides full access to the influencer database, with different price tiers based on the number of influencers that can be contacted, emails sent out and campaigns set up each month.
Ninja Outreach offers new users a 7-day free trial, allowing them to explore the platform’s features before committing to a subscription. This trial helps potential customers determine if the tool matches their needs and budget.
#10. LinkMiner by Mangools
LinkMiner is an excellent tool for anyone focused on extracting the most value from their link-building efforts. This link-building software excels in pulling detailed metrics on backlinks and categorising them based on their strength and potential SEO value.
With LinkMiner, you can effortlessly assess the quality of backlinks, identifying which ones contribute positively to your site’s search engine rankings.
The tool provides insights into the anchor text analysis, referring domains and the overall health of your backlink profile, making it easier to pinpoint high-quality link opportunities.
Whether you’re refining your existing links or searching for new link-building prospects, LinkMiner equips you with the necessary data to make informed decisions and enhance your link-building campaigns.
Pros
- LinkMiner provides insights into the backlink profile of any website, including metrics like link strength, social media presence and anchor text.
- The tool allows users to sort through thousands of backlinks based on attributes such as dofollow vs nofollow, link strength and newly acquired links, making it easier to identify high-quality link opportunities.
- LinkMiner enables users to compare their website’s backlink profile with that of their competitors, helping them identify potential link-building opportunities.
Cons
- To get the most out of LinkMiner, users typically need to subscribe to the entire Mangools suite, which can increase costs and may include tools not needed by all users.
- The database of backlinks, while extensive, is not as large as some of the leading competitors in the market. This may result in fewer backlink opportunities being identified, especially for less common websites or niches.
- Unlike other link-building tools, LinkMiner does not have built-in capabilities for managing outreach campaigns, requiring users to use additional tools or platforms for this part of the link-building process.
Pricing
LinkMiner is offered as part of the Mangools suite, and pricing is structured around three main tiers, which all include access to LinkMiner as well as the other tools in the suite:
- Mangools Entry: Priced at $29.00 per month, offering 25 Keyword lookups, 50 Keyword suggestions, 25 SERP lookups, 50 Tracked keywords daily, 25,000 Backlink rows monthly and 10 Site lookups.
- Mangools Basic: Available for $49.00 monthly, providing 100 Keyword lookups, 200 Keyword suggestions, 100 SERP lookups, 200 Tracked keywords daily, Unlimited Tracked domains, 100,000 Backlink rows and 20 Site lookups.
- Mangools Premium: Priced at $69.00 per month, includes 500 Keyword lookups, Unlimited Keyword suggestions, 500 SERP lookups, 700 Tracked keywords daily, Unlimited Tracked domains, 500,000 Backlink rows and 70 Site lookups.
- Mangools Agency: Costing $129.00 monthly, offering 1,200 Keyword lookups, Unlimited Keyword suggestions, 1,200 SERP lookups, 1,500 Tracked keywords daily, Unlimited Tracked domains, 1,200,000 Backlink rows and 150 Site lookups.
#11. Hunter.io
Hunter.io is an essential tool for any digital marketer focusing on link-building and outreach efforts. It specialises in quickly finding email addresses associated with any website, a key component for executing successful outreach campaigns.
Whether you want to connect with bloggers, influencers or site owners, Hunter.io provides the direct contacts necessary to start conversations and build relationships.
This tool ensures that your outreach efforts are not wasted on incorrect or outdated contact information, significantly increasing the effectiveness of your link-building campaigns.
If your strategy involves reaching out to potential link partners, Hunter.io is the right link-building tool to streamline and optimise your outreach process.
Pros
- Hunter.io is exceptionally effective at finding email addresses associated with websites and professionals. This capability is invaluable for link building, as it streamlines the process of connecting with website owners and influencers.
- This feature allows users to enter a domain and instantly retrieve a list of all the email addresses associated with that domain, along with job titles and social networks, which is useful for targeting specific departments or roles within a company.
- Hunter.io includes an email verification tool that checks the validity of email addresses. This tool helps reduce bounce rates in outreach campaigns by ensuring that all emails sent are to active addresses, improving communication efficiency.
- The tool supports bulk searches and verifications, allowing users to simultaneously process large volumes of data. This is a significant time-saver for marketers working on extensive outreach campaigns.
Cons
- Hunter.io focuses exclusively on finding and verifying email addresses, which means it doesn’t offer other SEO or link-building functionalities like backlink analysis, content audits or keyword research.
- The effectiveness of Hunter.io can vary depending on the visibility of email addresses on the web. Some domains may have limited or no data available if their emails are not publicly listed or are hidden.
- The nature of scraping emails from the web can raise privacy concerns among those targeted in outreach campaigns, potentially affecting their perception of your brand.
- While Hunter.io offers a free tier, substantial email finding and verification tasks require a paid subscription, which can become costly for users needing high volumes of searches and verifications.
Pricing
Hunter.io’s pricing is structured to accommodate both light users and large enterprises:
- Free Plan: $0 per month, includes 300 monthly searches, 600 monthly verifications, 1 email account and 500 recipients per campaign.
- Starter Plan: $34 per month or $408 per year, includes 6,000 monthly searches, 12,000 monthly verifications, domain search full results, 3 email accounts, attachments and images in emails, link tracking and 2,500 recipients per campaign.
- Growth Plan: $104 per month or $1,248 per year, includes all Starter Plan features, plus 60,000 monthly searches, 120,000 monthly verifications, domain search downloads, 10 email accounts, custom tracking domain and 5,000 recipients per campaign.
- Business Plan: $349 per month or $4,188 per year, includes all Pro Plan features, plus 600,000 monthly searches, 1,200,000 monthly verifications, 20 email accounts and 10,000 recipients per campaign.
#12. BuzzSumo
BuzzSumo is a top SEO tool for content discovery. It is incredibly useful for identifying popular content that can lead to potential link-building opportunities. By understanding what content performs best in your niche, you can tailor your own content to attract high-quality backlinks and engagement.
BuzzSumo allows you to analyse which topics are getting the most attention on social media and what’s being shared and linked to across the web. This insight is invaluable for anyone looking to enhance their content strategy or find new areas for link-building efforts.
With BuzzSumo, you can keep up with trends and create content that is likely to attract quality backlinks, boosting your site’s authority and organic traffic.
Pros
- BuzzSumo makes it easy to find influential bloggers and influencers in your niche who have recently shared your competitor’s content. These people are likely to share and link to your content as well.
- BuzzSumo helps you create content that people want to link to by providing insights into existing articles with high social engagement in your niche.
- BuzzSumo’s “Brand Mentions” feature acts as a powerful Google Alerts alternative, allowing you to monitor mentions of your brand and competitors, including mentions without links.
- The tool makes finding contact information for influencers and bloggers easy, personalising outreach and link-building campaigns.
Cons
- While BuzzSumo can be used for link-building, it is primarily for content marketing and may lack some specialised features in dedicated link-building tools.
- BuzzSumo’s pricing structure may be a barrier for smaller businesses or individuals who might not use the full breadth of the platform’s capabilities, making it less cost-effective for limited use.
- Success with BuzzSumo heavily relies on content being shared and linked naturally, which can be unpredictable and influenced by many external factors beyond content quality.
- The vast amount of data and features BuzzSumo offers can overwhelm new users or those not used to content-centric SEO tools, potentially leading to a steep learning curve.
Pricing
BuzzSumo offers a variety of plans tailored to different user needs, ranging from individual content marketers to large enterprises:
- Content Creation Plan: Priced at $199 per month, this plan includes 1 user, unlimited searches, 2 alerts and features such as the Content Analyzer, Trending Feeds and Question Analyzer. It is ideal for marketers and marketing agencies looking to enhance their content strategies.
- PR & Comms Plan: Available for $299 per month, this plan accommodates 5 users, offers unlimited searches and 5 alerts and includes all features of the Content Creation plan plus Media Database & Outreach, Coverage Reports and Slack Integration. It’s suited for agencies that need to monitor coverage, perform extensive research and reach out to journalists.
- Suite Plan (Most Popular): At $499 per month, this plan provides 10 users, unlimited searches and 10 alerts and includes everything in the PR & Comms plan, plus additional features like the YouTube Analyzer, Advanced Chrome Extension and Article Uploads. Ideal for large brands and marketing teams within agencies requiring tools for various content strategies.
- Enterprise Plan: This plan costs $999 monthly for large-scale needs. It has 30 users, unlimited searches and 50 alerts. It offers full access to all BuzzSumo features, catering to the extensive needs of household name brands and large agencies.
#13. Respona
Respona is the ultimate all-in-one platform for automated link-building to streamline and enhance your link-building strategy. By integrating personalisation within its outreach tools, Respona ensures that your communications are tailored to each recipient, increasing the effectiveness of your campaigns.
This powerful tool combines the efficiency of automation with the human touch needed for successful outreach, allowing you to manage multiple campaigns seamlessly.
Whether you’re connecting with potential link partners, engaging in guest posting or seeking out high-quality backlink opportunities, Respona provides the tools you need.
It simplifies the outreach process, from finding link prospects to following up and helps you build links that enhance your site’s domain authority and organic traffic. For marketers looking for a link-building tool that saves time yet delivers personalised outreach, Respona is a perfect choice.
Pros
- Respona automates the entire outreach process for link building, from finding email addresses to sending personalised follow-up emails. This saves significant time and increases the efficiency of outreach campaigns.
- Respona integrates directly with Google Search and other databases to help users find relevant content and contact information for outreach. This ensures that users always target the most appropriate and influential contacts.
- The tool uses artificial intelligence to help craft personalised messages based on the content of the target website or the journalist’s recent articles. This level of personalisation can greatly increase the response and success rates of campaigns.
- Respona provides detailed analytics on campaign performance, including open rates, response rates and conversion rates. This allows users to optimise their strategies based on data-driven insights.
Cons
- The AI and algorithms require regular updates to keep up with changes in email outreach best practices and search engine algorithms, which may require users to frequently check for and implement updates.
- Users may need some time to get used to Respona’s interface and fully understand and use all its features.
- Respona relies on third-party tool subscriptions for vetting data, which may increase the overall cost and complexity of using the tool.
- Respona may have limited integration with other SEO or link-building tools, potentially restricting its compatibility with existing workflows and tools.
Pricing
Respona offers a range of pricing plans to accommodate different sizes and types of users:
- Pro Plan: Priced at $399 per month, this plan is ideal for in-house teams, offering 5 email accounts, 300,000 data credits per year and access to all features, including unlimited emails sent, unlimited campaigns, unlimited users and up to 50,000 active contacts.
- Unlimited Plan: At $799 per month, this plan is for small agencies. It includes unlimited email accounts, 600,000 data credits per year, white-glove onboarding, 3 strategy sessions, priority support and up to 100,000 active contacts.
- Enterprise Plan: This plan offers a customised pricing model for large teams, featuring unlimited email accounts, custom data credits per year and enhanced security. It also includes a dedicated success manager, advanced permissions and a service level agreement (SLA).
Conclusion About The Best SEO Link-Building Tools
Selecting the right SEO link-building tools is paramount to enhancing your digital marketing strategies. These tools streamline the link-building process and ensure the creation of high-quality backlinks, which are critical for improving your site’s search engine rankings.
Whether you’re a small business owner or manage a larger enterprise, the effectiveness of your SEO efforts hinges on utilising tools that align with your specific marketing needs and budget.
At Best SEO Singapore, we recognise that every dollar you invest needs to yield measurable returns. That’s why we don’t believe in charging our clients unless we deliver tangible results.
Our commitment is emphasised by our 90-day performance guarantee. We promise top rankings on Google Search Engine or you don’t pay until we achieve those results. This approach ensures that our SEO services are directly tied to your success, providing you with peace of mind and a risk-free solution.
Enhance your digital marketing strategy with our expert SEO services in Singapore, including superior SEO copywriting that caters precisely to your audience’s needs and boosts your online visibility.
Interested in transforming your SEO approach with a partner that values results as much as you do? Apply to work with us by claiming your FREE 30-Minute Strategy Session (Worth $1,000) and learn more about our pricing here.
Let us help you get 20-50 highly qualified leads each month, ensuring your investment is well spent.
Frequently Asked Questions About The Best SEO Link-Building Tools
How Do Link-Building Tools Help Achieve Higher SERP Rankings?
Link-building tools streamline the process of identifying and securing quality backlinks, which are crucial for enhancing your website’s authority and search engine rankings.
They enable users to find relevant websites, gauge the quality of potential links and track the status of existing backlinks.
These tools help increase the efficiency and effectiveness of SEO strategies by automating and organising the link-building process, directly impacting SERP positions.
Can SEO Link-Building Tools Help Identify Toxic Backlinks?
Yes, SEO link-building tools are instrumental in identifying toxic backlinks that can harm your site’s search engine standing. These tools analyse the quality of backlinks based on metrics like trust scores and domain authority and flag links from suspicious or low-quality sites.
Regular monitoring with these tools helps maintain a healthy backlink profile by highlighting which links might need disavowing or removal to prevent potential penalties from search engines.
How Often Should I Use Link-Building Tools To Analyse My Website’s Profile?
The frequency of using link-building tools to analyse your website’s backlink profile can depend on several factors, including the scale of your SEO efforts and the dynamic nature of your industry.
However, it is generally advisable to perform a analysis monthly to ensure any new links are beneficial and no harmful links have been established.
Bi-weekly checks might be necessary for websites actively engaging in link-building campaigns or those in highly competitive sectors.
What Are The Common Mistakes To Avoid When Using SEO Link-Building Tools?
A key mistake to avoid when using SEO link-building tools is relying solely on automation without manual oversight, which can lead to acquiring low-quality or irrelevant links.
Another common error is neglecting to update and refine the tool’s parameters or filters regularly, which can lead to outdated or inaccurate data analyses.
It’s also required to avoid the temptation to pursue quantity over quality of links, as this can lead to a spammy link profile that detracts rather than enhances your SEO efforts.
