The pricing of SEO services in Singapore has always been a topic of interest among business owners and entrepreneurs. They often ask us about the huge disparity in pricing.
Why do some companies charge $200 a month for SEO services, while others charge $5,000 a month for their SEO services?
In order to answer that question, you have to first understand where does the cost of paying for SEO services go to.
SEO Companies and freelancers alike need to pay for backlinks. Depending on their business model, some SEO companies may pay for their clients’ digital press releases. Getting featured on websites like TheSmartLocal, HoneyCombers, Alvinology, so on and so forth. This costs money.
In some cases, SEO companies would have their own preferred provider of Private Blog Networks (PBNs). PBNs are websites that are created to send backlinks to a website in order to rank that one particular website.
I mean, the people that work for an SEO company have a family to feed, right? Needless to say, a portion of the money that you pay will be used for employees’ salaries.
SEO companies that have a fancy office will have to pay for the office overheads.
In Singapore, the cost of hiring a freelancer could vary from anywhere between $10 per hour, all the way to $35 per hour.
The amount of work and deliverables the freelancers have to complete within the project time frame is decided between you and the SEO freelancer.
Hiring a digital agency could cost anywhere between $500 per month all the way to $10,000 a month.
The huge disparity is largely due to the amount of work that is decided upon engaging the digital agency.
If more keywords are required to be targeted, obviously the cost of hiring will be more.
Some campaigns use the number of keywords that the SEO company will be targeting to rank on Google as their key performance indicator.
As a guideline, 20 keywords could cost anywhere between $750 to $1,500 a month and 40 keywords could cost anywhere between $1,500 to $3,000 a month.
Depending on the SEO package being offered by the company, the deliverables and Key Performance Indicators (KPI) could vary.
For some companies that would want to track beyond keywords, they would use the organic traffic that goes to their website as a Key Performance Indicator. This ensures that the client’s organic traffic would increase as a result of the SEO campaign.
It depends. Some industries do not require SEO.
There are products and services that people do not actively search for on Google.
It would not really make any sense for you to perform SEO if nobody even bothers searching for products and services related to your industry on Google, would it?
The money would be better spent on other areas of digital marketing such as Social Media Marketing or Influencer Marketing. Be sure to check out who are the top Singaporean Instagram influencers you can approach to promote your product or service.
It is important to perform your due diligence and check on whether people are searching for your product and service on the internet. One quick way to do that is to use a free tool called Google Keyword Planner. That way, you can quickly determine whether there are people searching for your product or service on the internet.