Warning: Engage a lead generation agency or company only after you have completed reading the 5-steps listed below.
This information could save you thousands of dollars!
In order to generate highly qualified leads, you need to devise a content marketing strategy that your leads would be interested in.
Are your potential customers mostly hanging out on Facebook, YouTube, Instagram or Google?
We need to start identifying where the lowest hanging fruit is, before we can come up with a strategy to attract these leads.
Chances are, if your competitor has been using that strategy for years, they probably have something working well for them.
Instead of having to do the grunt work yourself, you could find out how your competitors are currently generating leads.
Rather than raving about the latest digital marketing technology such as Chat Bot Automations or SEO or Google Ads, you need to find out what it is that your potential customers are really interested in.
Solve your customers’ problems first.
In today’s world, skepticism is at an all-time high.
Especially on the internet.
You want to offer your customers something of value before asking for anything in return.
Instead of claiming that your company has been in business for 30 years, offering the lowest prices and you’re the best at what you do…
Offer value to the customers first.
Give them a free report, checklist, or template to immediately solve their problem.
If they see value in your free items, they will likely come back to you for your paid services.
It’s because your competitors dare not give as much FREE value as compared to you.
That’s why people would choose to do business with you.
Now that we’ve given your customers so much value…
It’s time for us to make an irresistible offer.
An offer they can’t refuse.
Now that you’ve taken care of the first 4 steps of identifying what your customers really want, it is time to launch our dream lead generation campaign.
If you’ve decided to use Google Ads, be sure to create insanely attractive headlines that would be able to suck in the attention of these potential leads.
Instead of using lackluster headlines like “Best Company In Singapore | Established 2006”, go for something like “5 Ways To Save Cost | On Your Accounting | They Don’t Want You To Know”.
This would have a dramatic impact on your advertisements, and would make your advertisement stand out against the rest.
Precision Spine specializes in helping patients recover from scoliosis, back pain and neck pain problems. We managed to generate 52 leads in a single month!
Rejoice Pregnancy provides pregnancy-related services for mothers/mothers-to-be. We multiplied the leads they were receiving from Google by 1.5 times!
It is the ability to generate highly qualified customers that are keen to find out more about the products or services that you offer.
It is the process of using Social Media Marketing, Google Ads, or Search Engine Optimization in order to drive these targeted leads to enquire more about your product or service. As these customers often want to speak to a person before purchase, lead generation in digital marketing is a strategy used by many companies to scale their business.
You need to first find out where your customers are hanging out. Depending on your industry, some of your customers might hang out on Facebook more than Instagram. While in certain industries, customers are mostly hanging out in Google, typing in keywords with high buying intent. From there, we can choose which is a more suitable channel to reach out to customers.
Yes. In fact, that’s what we specialize in. We help B2B businesses acquire more customers as B2B businesses often type in Google to look for suppliers/vendors.
We will dig deep into where your customers are hanging out first. From there, we will tweak your marketing message and your offer, in order to capture more leads. In any given market place, only 3% of customers are looking to buy now. We have to tap on the rest of the 97% which is an untapped market which might not be problem aware, but would still need your solution.
We highly recommend you to book a strategy session with one of our marketing strategists. From there, we can find out whether your industry is a good fit for digital marketing or not.
No, we do not. Cold calling and cold email is an outbound marketing process that is tedious and ineffective. Instead, we come up with strategies that get customers to enquire, rather than harrassing customers with cold calls or cold emails.
Furthermore, the cost of digital marketing such as Facebook Advertising is probably a lot more affordable than traditional channels.
Hot, piping leads. We qualify your leads by getting them to answer a questionnaire so that they can qualify whether they are a good fit for your product or service. From there, we can get them to book a call with you to speak with one of your consultants in order to determine whether they are a good fit.
Get your 100% FREE no-obligation 30-Minute Strategy Session Call (Worth $1,000). We will breakdown how your business can thrive through the COVID-19 situation.