Beginner’s Guide to Digital Marketing in Singapore
What is digital marketing?
Have you ever done cold calls, door-to-door sales or even roadshows in Singapore? That is known as traditional marketing. In today’s day and age, if you are a business owner and you have yet to leverage on digital marketing, you’re definitely missing out.
Digital marketing refers to using modern technology to market and advertise your products online.
Common ways include using Search Engine Optimization, Search Engine Marketing, Social Media Marketing and Email Marketing which we will cover in this article.
How to perform digital marketing?
Digital marketing is not rocket science. All it takes is a decent amount of understanding from a business owner to perform it. In order to perform digital marketing effectively, you need to learn about the available options first.
Most digital marketing agencies in Singapore provide nearly the same services. Best SEO is a digital marketing agency in Singapore that provides a full suite of digital marketing services.
There are really two ways of performing digital marketing. Paid traffic and free traffic.
Paid traffic refers to paying your way for advertising through digital channels such as Facebook, Instagram or LinkedIn. Besides being able to give you traction very quickly, it also allows you to track your conversions.
It literally shows you in a chart format, what converts and what doesn’t. This ensures that you can run your advertisements in full knowledge of what works and what doesn’t. This allows you to optimize your advertisements for the highest conversions possible.
Free traffic refers to not paying your way through marketing and advertising. This refers to things like posting organic Facebook posts without spending a marketing dollar, posting Instagram pictures to grow followers and even manually prospecting for leads on LinkedIn.
Other strategies include performing Search Engine Optimization to rank on the first page of Google without having to pay for advertising.
Although free traffic is a slow approach to digital marketing, it is still important for business owners to grow their organic reach for a sustainable approach.
Search Engine Optimization: A way to get website traffic for free
Often confused with Search Engine Marketing (SEM), Search Engine Optimization (SEO) refers to business owners being able to rank their website on the first page of Google at absolutely no cost.
The way business owners could do this is to pick up Search Engine Optimization tactics themselves, or they could hire an SEO agency that provides SEO services.
As business owners are often times caught up in their daily business activities, they would largely outsource the portion of performing time-intensive tasks such as SEO to a professional SEO expert.
Search Engine Marketing: Paying your way to getting website traffic
Formerly known as Google Adwords, Search Engine Marketing (SEM) or Google Ads refers to ranking your business website on Google when users search online.
This strategy is often costly as advertisers are often charged based on an impression or a click.
Regular maintenance of Google Ads such as creating dedicated landing pages, removing negative keywords and lowering cost per click are just a few of many activities that a Search Engine Marketer would need to perform to run the Search Engine Marketing campaign well.
Facebook Advertising: Tapping on people’s emotions on social media
Creating ad creatives and captivating ad copies are just a few of many strategies to allow your business to market better on digital platforms.
In performing a successful Facebook Advertising campaign, you should select your audience group to target potential customers of your business.
For instance, if you are selling Suits and Tuxedos, you should target people on Facebook who are Engaged.
Chances are, these people are looking for a Suit and Tuxedo to wear on their wedding day, therefore increasing the chances of them converting.
Be sure to install a Facebook Pixel on your website so that you can re-target website visitors by running advertisements to warm leads who have been to your website before. This way, the advertisements which you run to warm leads on Facebook will have a higher chance of converting.
Managing social media marketing campaigns are not easy, but neither is business. Either way, being active on social media platforms will allow your business to thrive.
If you are looking for social media management services, be sure to check us out!
Email Marketing: Farming your way through the sales funnel
Email Marketing is another strategy to allow you to reach out to your customer.
By first collecting emails from your customers through email capture tools such as HelloBar or a sign-up form in real life, Email Marketing is a long term strategy that ensures the maximum lifetime value (LTV) of your clients.
As you are able to constantly promote your latest promotions or services available for a customer that is interested to use your product, email marketing ensures that
Ideally, emails should be sent on a weekly or fortnightly basis to keep your customers updated with your latest products and services.
Website Marketing : Positioning your business the right way
Creating beautiful websites simply isn’t enough. Although the graphics and the design of the websites is important in order to allow customers to have a seamless experience of what you have to offer, it is also crucial to ensure that the website is well optimized in the search engines.
Websites could be created through website design agencies or a website design freelancer that provide extremely affordable rates.
Websites are what users look at online to assess what your business provides and offers to the marketplace.
Therefore, it is important that your beautifully designed website can obtain visitors as well. This is usually done through performing SEO or SEM to your website.
Alternatively, you could choose to engage a digital marketing agency to perform these services for you.
If you would like to find out how you can select a SEO agency in Singapore, refer to our guide here: How To Select The Right SEO Company For Your Business .
Using the above digital marketing strategies to generate more leads and sales for your business in critical to your success in business.
If you are looking for lead generation services in Singapore, be sure to be find out more about the company’s offerings before you engage them.
Ask questions about their track record, their existing clientele and discuss in detail how you are going to work together with them.
We wish you all the best in your digital marketing efforts!